MailCon is returning for a one-day conference at Convene in Times Square, New York on July 28, highlighted by an all-star lineup of speakers, panel discussions, networking opportunities, Phonexa product announcements, and much more.
MailCon is the largest in-person gathering and conference for email marketers owned and operated by performance marketing automation software company Phonexa.
The latest MailCon event arrives during a pivotal period due to the deliverability issues plaguing mailers, performance marketers, affiliate marketers, and lead generators. Adapting to technology and automation advances has been challenging for some businesses to stay ahead of the curve, especially due to Gmail and Yahoo’s new bulk email sender requirements.
“We work very hard to source speakers who work in the trenches and are proven inbox experts to come to MailCon and share the best deliverability strategies and hacks,” said Kristen Haines, the CEO of MailCon and Chief Events Officer of Phonexa. “Our key focus is to offer attendees new insights to improve their email marketing performance, all while giving them a community to create impactful connections to grow their businesses.”
MailCon assembles a diverse group of email marketing influencers. Nearly 6,000 mailers, affiliates, advertisers, and networks have attended MailCon since its inception, and 70% of event attendees are directors and C-level marketing decision-makers.
Speakers, exhibitors, and sponsors for this year’s event will be represented by LeadsGate, Ziff Davis (Campaigner), Dot818, Contact Consumers, Zero Bounce, Get Response, Optizmo, Addicted Affiliate, and All in One Email, among many others.
As Phonexa continues cultivating a global community for email and SMS marketers, they’ll connect MailCon attendees to its suite of solutions, specifically with announcements and updates around its email and SMS product E-Delivery.
E-Delivery powers high-volume email senders to optimize engagement, boost deliverability, and maximize revenue through advanced features and seamless integrations.
“Industry-leading email marketers who gather at MailCon have utilized E-Delivery to improve deliverability through targeted email and SMS campaigns, all while hosting those same offers with Phonexa,” said Talar Malakian, CMO of Phonexa. “We’ve seen retailers and consumer service brands enjoy great success leveraging E-Delivery for promotional campaigns, product launches, customer loyalty programs, and retargeting email notifications.
“The state of email is always evolving, and email marketers often face significant challenges adapting. MailCon New York 2024 aims to bring together the top experts to help mailers find the best solutions and strategies to overcome these challenges and grow their business.”
E-Delivery – one of the eight products in the Phonexa suite – also offers:
- Comprehensive Reporting: Access detailed campaign reports organized by campaign, template, channel, and recipient behavior to drive data-driven decision-making.
- Integrated Campaign Management: Seamlessly manage email and SMS campaigns alongside Phonexa’s LMS Sync and Call Logic for streamlined marketing operations.
- Enhanced Deliverability: Leverage multiple delivery channels and custom throttling options to optimize message delivery and improve inbox placement.
- Customizable Campaigns: Configure campaigns with drip capabilities, domain-based distribution, and advanced automation settings for tailored messaging.
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