pharosIQ continues to garner recognition for its groundbreaking innovations, most recently winning ‘Best Content Marketing Platform’ in the prestigious 2024 Digiday Technology Awards. This esteemed award highlights the company’s leadership and excellence in marketing technology, underscoring pharosIQ’s role in revolutionizing the industry with cutting-edge solutions.
The 2024 Digiday Technology Awards honors trailblazers in the tech industry, with past recipients including influential names like Adobe, SoundCloud, Disney, and Spectrum. pharosIQ’s recognition within this elite group emphasizes the company’s unparalleled contributions to the field of marketing intelligence and automation.
“Being named a winner at the Digiday Technology Awards validates our ongoing commitment to empowering businesses with the data-driven insights and tools to thrive in an increasingly competitive digital landscape,” said Michael McGoldrick, Vice President of Marketing. “This award is a testament to our team’s dedication to pushing the boundaries of what’s possible in B2B sales and marketing technology.”
pharosIQ’s intelligence platform, atlasIQ, provides customers with direct access to exclusive, proprietary contact-level intent data, delivering deep insights into the behaviors of high-value first-party audiences. Leveraging this first-party engagement data, pharosIQ enhances audience attraction and nurturing by analyzing over 13 million monthly down-funnel content interactions within the world’s largest B2B vendor content library.
By deciphering personalized content consumption patterns of millions of professionals, atlasIQ helps create smarter target account lists, optimize content performance, and improve prospect engagement. With the integration of peer review insights and project intelligence from over 800,000 B2B decision-makers, pharosIQ equips B2B sales and marketing teams to precisely identify and engage buyers with the highest likelihood of making a purchase, leading to significantly better outcomes.
This recognition follows other recent milestones for pharosIQ, further solidifying its position as a top-tier player in the rapidly evolving Martech space. As the company continues to innovate and lead, the Digiday Technology Award stands as a testament to pharosIQ’s forward-thinking approach and industry-wide impact.
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