Perry Ellis International, Inc. (PEI), a leading manufacturer and marketer of apparel, has selected Movista as their new retail execution software partner. This collaboration will support the in-store merchandising efforts of PEI as the company continues to provide lifestyle brands and product categories to shoppers globally.
PEI is a designer, licensor, and distributor of apparel, accessories, and fragrances across a portfolio of more than a dozen brands. Their collection includes the wholly owned brands Perry Ellis, An Original Penguin® by Munsingwear® and licenses for third parties like Callaway®.
PEI field reps will now use Movista for their reporting, photo capturing, timekeeping, payroll and merchandising work in more than 1,000 stores across the U.S.
“We’re thankful that our reps will be able to do everything they need to do in stores with Movista. The full accessibility of this ‘one-stop-shop’ is one of the most exciting parts for us,” said Vincent Panzanella, SVP of Global Marketing and Communications for Perry Ellis International, Inc. “To not have to rely on email for quick communication will make our field teams’ jobs so much easier.”
PEI requires excellent merchandising in the brick-and-mortar locations of their retail partners, including Macy’s, Dillard’s, JCPenney and Kohl’s, to deliver cohesive and on-brand experiences for their shoppers. With Movista, PEI’s field team can see and execute all of their work from a single mobile app, ensuring on-brand compliance in every location – regardless of the varying layouts, needs, and complexities of each store.
In addition, in-office leaders and supervisors can create, view, and manage all in-store work from a centralized reporting center, giving them complete control of the brand experience from a distance. This increase in transparency and productivity is expected to be of unrivaled assistance ahead of the most critical time of the year in retail: the holidays.
“As PEI continues to focus on growing their wholesale and their retail market share, we’re ready to be their secret weapon in-stores this holiday season,” said Movista President and COO, Jason McGinnis. “We know that nothing matters more for brands than the story they tell in stores, and our team is excited to be a key part of PEI’s future success.”
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