#paid, the leading influencer marketing platform, announced the release of its Generative AI Principles and Values Framework. This comprehensive guide provides creators and brands with clear, actionable guidelines for the ethical and effective use of AI in content creation.
As AI continues to transform the creative landscape, #paid recognizes the need for a responsible and human-centric approach. These principles, developed in collaboration with industry experts, address key concerns such as authenticity, data ownership, transparency, and community building.
“We believe that AI has the potential to revolutionize the creator economy, but only if it’s used responsibly,” said Bryan Gold, CEO of #paid. “Our Generative AI Principles empower creators to harness the power of AI while staying true to their unique voice and values.”
The #paid Generative AI Principles are built on eight core pillars:
- Help—Not Do: AI should enhance, not replace, human creativity.
- Control Your Data: Creators should retain ownership and control of their content and data.
- Always Ethical: AI should be used in a way that respects privacy, avoids manipulation, and promotes positive social impact.
- Embrace AI Openly: Transparency about AI usage fosters trust and understanding.
- Build Community: AI can help creators connect more deeply with their audience.
- Stay Ahead of the Curve: Continuous learning and adaptation are key to success in the evolving AI landscape.
- Use AI Responsibly: Creators have a responsibility to use AI ethically and thoughtfully.
- Quality is Your Superpower: AI can help creators elevate the quality of their content.
By adhering to these principles, creators can leverage AI to streamline workflows, unlock new creative possibilities, and build stronger relationships with their audience.
“I’m excited to see new creative ways that it’ll help creators be more effective yet still be able to express themselves as I believe AI is a tool that will be used to engage art in ways it has never seen before.” said Angel Fonseca, a film photographer creator.
These principles are a first step towards a future where AI empowers creators to reach their full potential while upholding the highest ethical standards. #paid invites creators and marketers to take the pledge to embrace responsible and ethical AI use in content creation and collaboration at hashtagpaid.com/ai-principles.
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