Ovative Group, an independent media, measurement and creative firm, announces the launch of EMRge™ – the most advanced MarTech solution on the market. Marketers are challenged with navigating increasingly siloed data ecosystems. Ovative created EMRge to arm brands with an integrated view of performance, empowering smarter marketing decisions and driving measurable business growth.
EMRge enables marketing teams to plan, buy, measure and optimize media with precision and efficiency on one seamless platform. It unites several crucial media and measurement activities that work better when integrated – including planning, operations, data syndication, testing, media mix modeling (MMM) and reporting. By integrating disparate data and uniting marketing functions, clients leveraging EMRge are seeing profitable growth – averaging 10-15% increases in incremental revenue.
“EMRge is a transformational solution,” said Dale Nitschke, CEO of Ovative. “In an environment where platforms and data streams are more fragmented than ever, EMRge shatters these silos, giving marketers the power to achieve holistic performance gains across revenue, customer, and brand outcomes.”
The launch of EMRge culminates 15 years of proprietary technology innovation at Ovative, an agency founded on a data and customer-centric approach to transforming marketing measurement. Ovative’s leadership team, comprised largely of former client-side and Fortune 500 executives, ensures that the continuous evolution of capabilities and tools keeps client needs at the forefront. Ovative has recently tripled investments in building tech, with 25% of its team dedicated building and delivering products – including EMRge.
“EMRge represents a new era for how marketers operate. It’s not just about having the right data—it’s about having it all in one place, interconnected and actionable,” said Beth McKigney, SVP of Measurment and Technology Solutions at Ovative. “With EMRge, we’re giving our clients the tools they need to thrive in an ever-evolving media landscape.”
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