Optimization, Personalization & Testing
Optimization, Personalization & Testing
Omnichannel Lens Enhances Messaging With AI and Behavioral Insights
Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, introduces a focused Marketing Communications … 0Optimization, Personalization & Testing
Shoppers Have Low Tolerance for Errors in Holiday Ecommerce: Applause
Applause, a world leader in testing and digital quality, announced the results of its fifth annual global survey on holiday … 0Optimization, Personalization & Testing
IAS Achieves Accredited ISO 42001:2023 for AI Management System
Integral Ad Science, a leading global media measurement and optimization platform, announced the company has received an accredited ISO/IEC 42001 … 0Optimization, Personalization & Testing
New Adobe & Brandtech Partner with Gen AI Integrations for Global Brands
The Brandtech Group and Adobe introduce a partnership to integrate the industry-leading and commercially safe Adobe Firefly Services into Brandtech’s … 0Optimization, Personalization & Testing