Application of technology has started redefining almost every sector of the industry. Evaluation in the advertising sector started very early and online advertising was introduced in the ‘90’s. Since then, Online advertising has developed rapidly and has transformed the face of advertising.
The marketing world has grown from billboards and television advertisements to social media, online display ads, responsive display ads, search engines, and other digital platforms. Online advertising enables marketers to target their message and get instant feedback, but that is only the start. Online advertising has become a major component of modern-day marketing strategies and if it’s not part of your business strategy then it should be.
Top 3 things you need to know about Online advertising
SEO & PPC
SEM & SEO: SEO and SEM are two types of major online advertising methods that promote content and increase visibility through web searches. They are a part of digital marketing.
SEM: Instead of paying for the actual advertisements, advertising pays every time users to click on a particular ad to their site. Companies benefit by gaining particular information about their market.
SEO: To obtain a higher rank on search engine results, marketers and advertisers use various SEO tactics, such as Back-linking, targeting optimized keywords, meta descriptions and creating high-quality content that other sites will link to. While SEM is a paid strategy, SEO is an organic ranking, making it a sought out type of online advertising.
Pay Per Click: Pay per click (PPC) ads are what their names suggest. These are paid advertisement opportunity and advertisers only pay for when a user clicks on their ad links, which contributes to the strength of PPC as a tool. If the ad was seen by many people but is clicked by only 1 person then the cost of the ad revolves solely around the 1 who clicked. There is a report that says that 64.6% of people click on Google ads when they are looking to buy an item online. There is another report that showcases that 80% of the population of the United States uses social media and also clicks on the paid advertisements displayed on them.
Native Advertising
Native advertising is the utilization of paid ads that match the feel, look, and function of the media format in which they appear. Native ads are often found as recommended content on a web page or in social media feeds. Native ads don’t really look like ads. as we see in case of display ads or banner ads.
Native advertising makes a symbiotic relationship between publishers and brands. Publishers who do sponsored content in a right way gain the benefit, if they promote a native advertisement from a trustworthy brand, 41% of viewers say they trust publishers more, if they publish the content with a trustworthy brand.
Display Advertising
Display advertisements are a controversial topic in the digital marketing sector. Display advertising is a type of online paid advertising, typically made by utilizing text and images. The most popular forms of display advertisings are banners, popups, and landing pages (LP’s). According to a report, visitors who are retargeted with display ads are 70% more likely to convert on your site.
Major advertisement networks like Facebook’s Audience Network and Google Display Network are the leaders in the banner ad renaissance. They can display your advertisement to the right target audience at the right place and right time.
When you consider all the advantages of online marketing, the benefits are hard to miss. Online advertising has the ability to optimize the growth of a business and also boosts the ROI.
ABOUT THE AUTHOR
Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.