OneSignal, the world’s leading customer engagement platform, announced the winners of its second annual Customer Engagement Awards, “The Ennies.” These awards celebrate the exceptional efforts and achievements of OneSignal users who have demonstrated unique customer engagement strategies and successful outcomes. Twenty percent of apps today launch using OneSignal, contributing to a user base of more than 2 million marketers, product managers, and developers, which gives OneSignal a comprehensive view of customer engagement strategies at scale.
The Customer Engagement Awards received an array of nominations of OneSignal customers across various industries and global geographies, each showcasing innovative and impactful customer engagement strategies. Entries were evaluated on creativity, effectiveness, and the ability to drive tangible results in several categories: Most Impactful Campaign, Best Customer Journey, Strongest Debut, Best Use of Live Activities, Best Activation Campaign, Most Impactful Use of In-App Messaging, Best Data Utilization and Best Omnichannel Engagement.
The inaugural Customer Engagement Award winners include:
- Most Impactful Campaign: For campaigns that showcased high performance and stellar success:
- EMEA: Dabdoob – Omar Tantawy
- APAC: Paidy- Ajit Kumar
- NAMER: Zenni – Auri Pope
- Best Customer Journeys: For campaigns that show thoughtful consideration of the customer or user journey:
- LATAM: Cashea – Nico Curat
- EMEA: Vitality – Christine Brophy, Zain Ahmed, Bianca Cantamessa
- Strongest Debut: For new OneSignal customers who hit the ground running to nurture customer engagement using innovative strategies:
- EMEA: Action Network – Megan McFeron
- NAMER: Fan Controlled Sports – Grant Cohen
- APAC: Hexagon Studios Pte Ltd (Honeyland) – Gabriel Tan
- Best Use of Live Activities: For outstanding implementation of iOS Live Activities to provide real-time updates and enhance user engagement:
- NAMER: MLB – Team MLB
- Best Activation Campaign: For exceptional creativity and strategic execution in launching activation campaigns:
- NAMER: NFL – Daniil Sedunov
- Most Impactful Use of In-App Messaging: For demonstrating extraordinary skill and success in utilizing in-app messaging (IAM) to drive business growth.
- LATAM: Gran Cursos – Fabiano Donadon Dall’Acqua and Marcos Rocha de Sousa
- Best Data Utilization: For exemplary use of data to drive highly targeted and effective customer engagement campaigns:
- EMEA: Bitcoin.com – Alun Stern
- Best Omnichannel Engagement: For campaigns that seamlessly integrate multiple channels to deliver an exemplary customer experience across all touchpoints:
- EMEA: Taptap Send – Traci Trang
The Customer Engagement Awards were presented live at OneSignal Surge London. Hosted from the top floor of the Gherkin, the event featured a panel discussion between mobile engagement experts, including OneSignal Co-Founder & CEO George Deglin along with leaders from Bitcoin.com, YourParkingSpace, and Vitality Global.
OneSignal will also be hosting two upcoming events, Surge San Francisco and Surge Brazil, offering unique mobile engagement insights and perspectives from industry experts. Both events will showcase key findings from the State of Customer Engagement report and provide ample opportunities for community networking.
OneSignal Surge Brazil begins on Wednesday, October 16, at 2:30 PM GMT-3 at Vista Ibirapuera (Rooftop of MAC USP). OneSignal Surge San Francisco kicks off on Thursday, November 14, at 2:30 PM PST at The Mint.
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