Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC), announced today that it has acquired a majority stake in Credera.
Credera is a full-service provider of management and technology consulting services. With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth.
“Credera works directly with the C Suite to help companies transform their business for the digital age,” said Luke Taylor, Chief Executive Officer, Omnicom Precision Marketing Group. “Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies. We welcome them to the Omnicom family.”
Credera’s best-in-class talent has expertise in developing and implementing customer-centric technology platforms. Along with Omnicom Precision Marketing Group’s global presence, depth in creative, and leadership in data and analytics, the combination will create a compelling offering for Omnicom’s existing client base and prospects.
“Omnicom is an excellent strategic and cultural fit that gives us direct access to a much larger client base, suite of services and talent,” said Credera’s CEO and Chairman, Rob Borrego, who will continue at the helm of the management team and organization. “Credera and Omnicom Precision Marketing Group can take an idea all the way from its conception upstream, to its implementation downstream – from the white board, through development, to a consumer’s device. By joining forces, we can do this on a larger scale and accelerate our combined growth in management and marketing technology consulting.”
Credera was founded in 1999 and serves a wide range of clients from Fortune 500 companies to emerging industry leaders including Southwest Airlines, National Geographic, EmployBridge, NRG, HomeAdvisor among others. Headquartered in Dallas, they currently employ over 300 consulting professionals with offices in Denver and Houston.
ABOUT CREDERA
With approximately 300 consulting professionals serving a national client base from offices in Dallas, Denver, and Houston, Credera drives digital transformation for clients ranging from Fortune 500 companies to emerging industry leaders. Credera provides expert, objective advice to help solve complex business and technology challenges, and leverages their deep capabilities in strategy, organization, process, analytics, user experience, and technology to help clients improve their business performance.
ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, adTech / marTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.
ABOUT OMNICOM GROUP INC.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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