Northern Light® announced a new option that makes it easy to track the progress of active primary market research projects and store all related documents within the Northern Light SinglePoint™ enterprise market research and competitive intelligence platform.
By embedding Northern Light’s new Research Project Tracker in SinglePoint, market research project teams can save valuable time by organizing and storing project documents together in the same AI-powered knowledge management system that the organization uses to catalog and mine all its market and competitive intelligence research content. In addition, using Research Project Tracker, SinglePoint’s superior search and generative AI-based question answering can be applied to the reports and presentations associated with a market research project.
“With Research Project Tracker, Northern Light continues to add value to our SinglePoint platform for market research professionals within large enterprises,” C. David Seuss, Northern Light’s CEO, said. “Primary market research projects typically have many moving parts, so offering our clients a tool that simplifies project tracking – a tool that lives in the same platform they already use to manage all their market and competitive intelligence content – makes that complex process more efficient.”
Northern Light’s Research Project Tracker provides:
- A project shell that contains all the metadata about the project such as project ID, title, product line, geography, project lead, business purpose, methodology, budget, and more.
- Project documents such as RFPs, interim reports, final reports, and more can be uploaded to the project.
- All project documents inherit all the project metadata automatically, saving time while providing complete tagging.
- Project documents are linked to each other on search results.
- Optional business approval and final approval steps.
- Upon final approval, selected project document types like final reports are indexed for search in the SinglePoint platform.
- Flexible reporting facilitates creation of management reports from project metadata.
Northern Light also continues to offer Primary Research Manager for SinglePoint, a comprehensive, feature-rich workflow solution that moves market research projects through milestones and encompasses RFP generation, supplier management, RFP distribution, purchasing, contracting, compliance, and change control.
SinglePoint is an enterprise-scale knowledge management platform that seamlessly integrates and enables full-text search of all an organization’s research resources, both internal and external, to create an invaluable market research and competitive intelligence portal. SinglePoint’s generative AI can answer a user’s specific question, drawing on only authoritative content housed within the portal. And users automatically receive on-point content recommendations from SinglePoint based on AI that learns the interests of each individual user.