Martech News
Predictive Analytics
Pecan AI unveils its new co-pilot for Predictive Modeling
Pecan AI, recognized for its innovation in predictive analytics, has unveiled its new co-pilot for Predictive Modeling, designed to enable organizations to …
Customer Engagement
iconectiv launches TruOps® TRA Telemarketing Data Source Solution
Businesses relying on telephone outreach face a critical challenge: ensuring compliance with the Telephone Consumer Protection Act (TCPA) while maintaining …
Market Intelligence
Trella Health and Careficient Announce Partnership and Integration
Trella Health, the leading provider of market intelligence and Customer Relationship Management (CRM) solutions for post-acute care, has partnered with Careficient, a leading Electronic Medical Record (EMR) …
Customer Experience, Service & Success
TruVista and GOCare Team Up to Revolutionize Digital CX
GOCare, a leading SaaS provider of digital customer experience solutions for broadband service providers (BSPs), announced that TruVista Communications has …
Adtech
GDB Chooses Compliant™ to Help Customers Navigate Data Privacy in Media
GDB, an adtech provider of data-driven marketing solutions, announced a strategic partnership with Compliant, the technology brands rely on for …
Digital Advertising
Shirofune Joins IAB US as Official Member
Shirofune, the leading platform for digital advertising automation, announced its official membership in the Interactive Advertising Bureau (IAB US), the …
Customer Experience, Service & Success
CallTrackingMetrics Welcomes Chris Lafferty as New VP of Product and CX
CallTrackingMetrics, a global conversation analytics company, announced the appointment of Chris Lafferty as Vice President of Product and Customer Experience. This …
Digital Marketing
Intero Digital Unveils New Report
Intero Digital, a leading force in digital marketing innovation, has released its much-anticipated “2025 State of Digital Marketing” report. This …
Channel, Partner & Local Marketing
