Martech News

TripleLift
Digital Advertising

TripleLift Names Dave Helmreich as Chief Executive Officer

TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, announced the appointment of Dave Helmreich to the …
TELUS
Customer Experience, Service & Success

TELUS Digital Research Hub Launched in Partnership With the USP

TELUS Digital Experience, a leading global technology company deploying exceptional customer experiences, will expand its global AI research footprint with …
BigCommerce
Ecommerce

BigCommerce Strengthens Leadership Team with New CRO and CMO

BigCommerce, a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, announced the additions of …
Shirofune
Digital Advertising

Shirofune Joins 4As, Furthering Its Commitment to the Ad Industry

Shirofune, the leading platform for digital advertising automation, is proud to announce its membership in the American Association of Advertising Agencies …
Resonate
Business/Customer Intelligence & Data Science

Resonate Unveils Spring 2025 Outlook Consumer Trends Report

Resonate, the leader in predictive consumer intelligence, released its Spring 2025 Outlook Consumer Trends Report, revealing significant shifts in American …
Semcasting
CRM

Semcasting Announced the Launch of Identity ToolBox

Semcasting, an industry leader in data-driven marketing solutions, has unveiled its groundbreaking Identity ToolBox, a first-of-its-kind Data Discovery Platform designed …
Data Management
Guest Blogs

Investing in a Data Management Platform: The Key to Smarter Decision-Making

In the B2B world, data is more than just numbers—it’s a goldmine of insights that can drive strategic decisions, operational …
Tailored
Performance Marketing

Tailored Brands Appoints New Chief Customer Officer

Tailored Brands, Inc. (the “Company”) has named Whit Alexander as its new executive vice president and chief customer officer, effective February 24, 2025. …
Domaine
CRM

Domaine Boosts Personalization with CRM & Lifecycle Marketing

Domaine, the world’s largest Shopify design and development practice, is deepening its investment into commerce marketing and personalization with a …