Martech News
Digital Advertising
TripleLift Names Dave Helmreich as Chief Executive Officer
TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, announced the appointment of Dave Helmreich to the …
Customer Experience, Service & Success
TELUS Digital Research Hub Launched in Partnership With the USP
TELUS Digital Experience, a leading global technology company deploying exceptional customer experiences, will expand its global AI research footprint with …
Ecommerce
BigCommerce Strengthens Leadership Team with New CRO and CMO
BigCommerce, a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, announced the additions of …
Digital Advertising
Shirofune Joins 4As, Furthering Its Commitment to the Ad Industry
Shirofune, the leading platform for digital advertising automation, is proud to announce its membership in the American Association of Advertising Agencies …
Business/Customer Intelligence & Data Science
Resonate Unveils Spring 2025 Outlook Consumer Trends Report
Resonate, the leader in predictive consumer intelligence, released its Spring 2025 Outlook Consumer Trends Report, revealing significant shifts in American …
CRM
Semcasting Announced the Launch of Identity ToolBox
Semcasting, an industry leader in data-driven marketing solutions, has unveiled its groundbreaking Identity ToolBox, a first-of-its-kind Data Discovery Platform designed …
Guest Blogs
Investing in a Data Management Platform: The Key to Smarter Decision-Making
In the B2B world, data is more than just numbers—it’s a goldmine of insights that can drive strategic decisions, operational …
Performance Marketing
Tailored Brands Appoints New Chief Customer Officer
Tailored Brands, Inc. (the “Company”) has named Whit Alexander as its new executive vice president and chief customer officer, effective February 24, 2025. …
CRM
