Martech News

Digital Marketing
Barbarian Announces Wave of New Hires and Promotions
Digital agency Barbarian announces a wave of executive leadership and team changes including two new hires and four promotions. Danielle Parkes joins as …
Display & Programmatic Advertising
Velocity Media Expands its Ad Sales Network with Loop Media Agreement
Velocity, A Managed Solutions Company (Velocity), is a technology provider specializing in voice, data, and connectivity solutions. Through its Velocity …
Business/Customer Intelligence & Data Science
Data Culture Names Brittany Bafandeh as CEO
Data Culture, a global data consultancy founded in 2020 by Gabi Steele and Leah Weiss, announced the appointment of Brittany Bafandeh as its …
Adtech
Appier Announces Acquisition Agreement with AdCreative.ai
Appier, the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based …
Retail, Proximity & IoT Marketing
Upshop and Swish Brand Experiences Announce Strategic Partnership
Upshop, a leading store operations technology provider, and Swish Brand Experiences, the data-led, programmatic, Sponsored Product Sampling platform, announced a …
Sales Automation, Enablement & Intelligence
Breakthrough raises 600k pre-seed to improve sales touchpoint impact
Breakthrough, an AI self-learning B2B sales messaging start-up that only launched at the end of 2024, has already secured $600,000 …
Ecommerce
MikMak Expands in 2025 with New Partners & Platform Upgrades
MikMak, the global leader in eCommerce enablement and analytics, announced major updates to MikMak Insights and Headless Commerce APIs, available. …
Customer Engagement
Total Expert Names Pete Karns as Chief Product Officer
Total Expert, the FinServ leader in customer engagement software, announced Pete Karns as the company’s new chief product officer. The …
Business/Customer Intelligence & Data Science