Martech News

Barbarian
Digital Marketing

Barbarian Announces Wave of New Hires and Promotions

Digital agency Barbarian announces a wave of executive leadership and team changes including two new hires and four promotions. Danielle Parkes joins as …
Velocity
Display & Programmatic Advertising

Velocity Media Expands its Ad Sales Network with Loop Media Agreement

Velocity, A Managed Solutions Company (Velocity), is a technology provider specializing in voice, data, and connectivity solutions. Through its Velocity …
Data Culture
Business/Customer Intelligence & Data Science

Data Culture Names Brittany Bafandeh as CEO

Data Culture, a global data consultancy founded in 2020 by Gabi Steele and Leah Weiss, announced the appointment of Brittany Bafandeh as its …
Appier
Adtech

Appier Announces Acquisition Agreement with AdCreative.ai

Appier, the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based …
Upshop
Retail, Proximity & IoT Marketing

Upshop and Swish Brand Experiences Announce Strategic Partnership

Upshop, a leading store operations technology provider, and Swish Brand Experiences, the data-led, programmatic, Sponsored Product Sampling platform, announced a …
Breakthrough
Sales Automation, Enablement & Intelligence

Breakthrough raises 600k pre-seed to improve sales touchpoint impact

Breakthrough, an AI self-learning B2B sales messaging start-up that only launched at the end of 2024, has already secured $600,000 …
MikMak
Ecommerce

MikMak Expands in 2025 with New Partners & Platform Upgrades

MikMak, the global leader in eCommerce enablement and analytics, announced major updates to MikMak Insights and Headless Commerce APIs, available. …
Total Expert
Customer Engagement

Total Expert Names Pete Karns as Chief Product Officer

Total Expert, the FinServ leader in customer engagement software, announced Pete Karns as the company’s new chief product officer. The …
NIQ
Business/Customer Intelligence & Data Science

NIQ Empowers Clients with Data-Driven Insights & Analytics

NielsenIQ (NIQ), the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization. By …