Martech News

glimpzit market research martech
Content & Experience, Marketing Automation

Forrester Acquires FeedbackNow and GlimpzIt

Acquisitions Build Forrester’s Real-Time CX Capability CAMBRIDGE, Mass., July 10, 2018 /PRNewswire/ — Forrester announced today that it has acquired FeedbackNow, a maker …
AI rebranding
Advertising & Promotion, Print

AI in need for Rebranding?

Jaywing Intelligence recently held a research into the Twitter conversations about AI, digging into the newly formed notion of “Robots …
martech
Content & Experience, SEO

UK’s most martech-driven SME exporters most optimistic about Brexit

With an increasingly uncertain Brexit emerging, UK SME (small and medium-sized enterprise) exporters with a “progressive” and data-driven mindset are most …
Sitecore
Content & Experience, Marketing Automation

Sitecore Hires Paige O’Neill as Chief Marketing Officer

Sitecore®, the global leader in digital experience management software, today announced that Paige O’Neill has joined the company as chief marketing officer …
Immersive Marketing Technology
Business/Customer Intelligence & Data Science, Data Management

How you deliver the experience is vital in Immersive Marketing Technology

Virtual Reality has been in the news in recent times. As a consumer technology, it still does not measure up …
Advertising Survey
Advertising & Promotion, Native/Content Advertising

Word-of-Mouth: The ancient Power play of modern times!

Nielson Global Trust in accordance with an Advertising survey claims that 92 percent of the people entrust their friend’s recommendations …
affiliate marketing
Social & Relationships, Social Media Marketing & Monitoring

Google and Facebook over smaller ad techs- The Consumer Verdict

Even though the Cambridge Analytica scandal has scarred the trust of people from Facebook and google regarding their data privacy, …
Top 100 Company to Work for In Washington State
PR, Print

Icertis Known as Top 100 Company to Work In Washington State

Icertis, the leading provider of enterprise contract management in the cloud, today announced the company has been named by Seattle …
Digital marketing
Customer Experience, Service & Success, Social & Relationships

DOOH deals have become online with Vistar

In October 2017, Vistar Media, the New York City-based digital out-of-home (DOOH) ad platform, had launched a private marketplace for …