Martech News

Content & Experience, Marketing Automation
Forrester Acquires FeedbackNow and GlimpzIt
Acquisitions Build Forrester’s Real-Time CX Capability CAMBRIDGE, Mass., July 10, 2018 /PRNewswire/ — Forrester announced today that it has acquired FeedbackNow, a maker …
Advertising & Promotion, Print
AI in need for Rebranding?
Jaywing Intelligence recently held a research into the Twitter conversations about AI, digging into the newly formed notion of “Robots …
Content & Experience, SEO
UK’s most martech-driven SME exporters most optimistic about Brexit
With an increasingly uncertain Brexit emerging, UK SME (small and medium-sized enterprise) exporters with a “progressive” and data-driven mindset are most …
Content & Experience, Marketing Automation
Sitecore Hires Paige O’Neill as Chief Marketing Officer
Sitecore®, the global leader in digital experience management software, today announced that Paige O’Neill has joined the company as chief marketing officer …
Business/Customer Intelligence & Data Science, Data Management
How you deliver the experience is vital in Immersive Marketing Technology
Virtual Reality has been in the news in recent times. As a consumer technology, it still does not measure up …
Advertising & Promotion, Native/Content Advertising
Word-of-Mouth: The ancient Power play of modern times!
Nielson Global Trust in accordance with an Advertising survey claims that 92 percent of the people entrust their friend’s recommendations …
Social & Relationships, Social Media Marketing & Monitoring
Google and Facebook over smaller ad techs- The Consumer Verdict
Even though the Cambridge Analytica scandal has scarred the trust of people from Facebook and google regarding their data privacy, …
PR, Print
Icertis Known as Top 100 Company to Work In Washington State
Icertis, the leading provider of enterprise contract management in the cloud, today announced the company has been named by Seattle …
Customer Experience, Service & Success, Social & Relationships