Martech News

Content & Experience, Marketing Automation
SBTech and Fresh8 Agree Advertising Platform Partnership
Advertising platform provider Fresh8 to integrate marketing technology into SBTech‘s operator network to deliver highly personalised messaging SBTech is pleased to announce its …
CRM, Social & Relationships
A Trillion-Dollar Boost: Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM
Salesforce [NYSE: CRM], the global leader in CRM, today announced new research from IDC detailing the economic impact of artificial …
Content & Experience, Optimization, Personalization & Testing
Martech Stack optimization workbook
The most essential and optimizing way to rule out all the sores and redefining your martech stack would be to …
Customer Data Platform, Data Management
PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth
Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform …
Customer Experience, Service & Success, Social & Relationships
ThinkNow Launches First MarTech Multicultural Segmentation Tool to Enable Higher Advertising ROI
ThinkNow, a technology driven cultural insights agency, announces it has launched the first audience planning and segmentation tool focused exclusively …
Customer Data Platform, Data Management
OneTrust releases first free assessment tool for the new California privacy law
Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation …
Business/Customer Intelligence & Data Science
Downstream Digital Transformation Ignites Enterprise Satellite Connectivity Service Evolution
Frost & Sullivan’s recent analysis of the Future of Enterprise Satellite Connectivity Services, Global, 2018 reveals that downstream digital transformation, increased usage …
Marketing Automation
SharpSpring Adds Record 301 New Customers in Q2 2018
GAINESVILLE, FL – July 12, 2018 – SharpSpring, Inc. (NASDAQ: SHSP), a leading cloud-based marketing automation platform, secured a record …
Commerce & Sales, Ecommerce