Martech News

advertising platform
Content & Experience, Marketing Automation

SBTech and Fresh8 Agree Advertising Platform Partnership

Advertising platform provider Fresh8 to integrate marketing technology into SBTech‘s operator network to deliver highly personalised messaging SBTech is pleased to announce its …
CRM
CRM, Social & Relationships

A Trillion-Dollar Boost: Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM

Salesforce [NYSE: CRM], the global leader in CRM, today announced new research from IDC detailing the economic impact of artificial …
Stack optimization
Content & Experience, Optimization, Personalization & Testing

Martech Stack optimization workbook

The most essential and optimizing way to rule out all the sores and redefining your martech stack would be to …
adtech
Customer Data Platform, Data Management

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform …
online advertising
Customer Experience, Service & Success, Social & Relationships

ThinkNow Launches First MarTech Multicultural Segmentation Tool to Enable Higher Advertising ROI

ThinkNow, a technology driven cultural insights agency, announces it has launched the first audience planning and segmentation tool focused exclusively …
Marketing News
Customer Data Platform, Data Management

OneTrust releases first free assessment tool for the new California privacy law

Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation …
digital transformation
Business/Customer Intelligence & Data Science

Downstream Digital Transformation Ignites Enterprise Satellite Connectivity Service Evolution

Frost & Sullivan’s recent analysis of the Future of Enterprise Satellite Connectivity Services, Global, 2018 reveals that downstream digital transformation, increased usage …
marketing automation platform
Marketing Automation

SharpSpring Adds Record 301 New Customers in Q2 2018

GAINESVILLE, FL – July 12, 2018 – SharpSpring, Inc. (NASDAQ: SHSP), a leading cloud-based marketing automation platform, secured a record …
Business News
Commerce & Sales, Ecommerce

Dropp TV partners with Zwoop to create monster of all shoppable media platform

NEW YORK, July 13, 2018 /PRNewswire/ — New York based Shoppable Media Tech innovator Dropp.tv announces a partnership with Hong Kong and London based Zwoop, the most advanced e-commerce fulfillment …