Martech News

affiliate marketing
Social & Relationships, Social Media Marketing & Monitoring

Google Uncaps Vendor limit for its CMP, Funding Choices

Google has recently bowed to the publisher’s pressure and has decided to uncap vendor limit for its consent management platform …
Marketing Strategies
Commerce & Sales, Ecommerce

Frost & Sullivan Promotes Malaysia’s B2C E-Commerce Market in 2018

Though the Business to Consumer (B2C) e-commerce market of Malaysia observed a slight decline in Q1 2018 after a highly …
Transformational End-to-End Platform
Business/Customer Intelligence & Data Science, Data Management

A Transformational End-to-End Platform Launched by Toluna, which gives Consumer Insights

Toluna, an industry leader provides the consumer insights for the on-demand economy, has undergone a corporate rebrand which highlights its …
Digital Ticketing
Business/Customer Intelligence & Data Science, Data Management

Scala Brings in Innovative Digital Ticketing Video Wall in Victoria and Albert Museum

Scala the member of leading digital marketing company STRATACACHE, delivers an interactive video wall which would work as an impressive vending …
digital marketing
Events, Meetings & Webinars, Social & Relationships

CNBC-TV18 Initiates the Martech Marathon 12×25

The marquee property has recently initiated ‘The Martech Marathon 12×25’ by inviting 25 leading martech evangelists for an in-depth discussing and sharing …
Cloud App
Data Management, iPaaS, Cloud/Data Integration & Tag Management

A Week filled with GDPRs: TrustArc expanding its channel program, Qualys adding new features to its SAQ, a cloud-based app and much more.

A quick look at the week where many companies adapted to the new General Data Protection Regulation(GDPR). TrustArc expanded the …
cloud database
CRM, Social & Relationships

Microsoft to Acquire GitHub for 7.5 Billion Dollars!

This Monday, Microsoft announced that it would buy the coding website, GitHub for 7.5 Billion Dollars on a privately held …
Context and Brand Suitability
Advertising & Promotion, Video Advertising

Context and Brand Suitability Delivered for YouTube Video Ad

VuePlanner was launched on June 4, 2018, which is an authentic pre-buy planning software that can help brands and agencies …
Advertisers And Publishers
Advertising & Promotion, Display & Programmatic Advertising

Rivr Introduced By Simplaex To Fill The Gap Between Advertisers And Publishers

The beta-dispatch of Rivr was recently declared by Simplaex. Rivr is a new AI-fueled Audience Yield Manager that empowers SSPs …