Martech News
Customer Data Platform, Data Management
Independent Research Firm Recognizes Manthan as a Strong Performer in Customer Analytics
Manthan, the globally recognized innovator enabling next generation retailing with proven expertise in Advanced Analytics, announced that it has been …
Data Management, Marketing Analytics, Performance & Attribution
Return Path Reaffirms Commitment to Equality and Diversity with Donation to Groundbreaking Documentary Film Project
Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture. NEW …
Content & Experience, Marketing Automation
DiscoverOrg Releases New Data Enrichment Features Designed To Transform Event Marketing Performance
Expanded data-matching capabilities enable sales and marketing teams to build, enrich and cleanse target prospect lists – starting with just …
Content & Experience, Marketing Automation
Chatbots: Latest traction gaining thing in Martech
Chatbots have created a lot of buzz in the IT and business, both industries. With the emergence of AI and …
Advertising & Promotion, Search & Social Advertising
Micro Influencers – Brand Ambassadors for Martech Industries
Marketing, these days is not limited to black and white, digital, or billboards only. It has slowly crept into the …
Advertising & Promotion, Native/Content Advertising
Vista to merge with Integral Ad Science by purchasing the majority of its stakes
Vista Equity Partners, a privately owned equity firm, is all set to buy a majority of stakes of a digital …
Content & Experience, Content Marketing
Martech success mantra: Be a marketing technology ‘investor’ not a ‘buyer’
The approach to integrate marketing technology determines its rate of success It is a common belief that buying latest technologies …
Content & Experience, Marketing Automation
Chatbot- a stellar marketing tool
We are living in an era where new innovations and cutting-edge technologies keep on hitting the market every now and …
Events, Meetings & Webinars, Social & Relationships
