Martech News

Digital Asset management
Content & Experience, Digital Asset Management

Digital Asset Management -the Foundation of Marketing Technology

Digital asset management (DAM) is considered the foundation of marketing technology (MarTech). It helps to develop rich media, videos, and …
MonitorBase
Content & Experience, Marketing Automation

MonitorBase Hires Taps Rick Webster as Chief Revenue Officer

MonitorBase, a pioneer in direct-marketing and client-retention solutions in mortgage banking hires Rick Webster as their new chief revenue officer (CRO). …
AI-optimized Audience Segmentation Product
Commerce & Sales, Ecommerce

Magnetic Launches Live Audiences- First AI-optimized Audience Segmentation Product

The Artificial intelligence (AI) platform Magnetic recently launched Live Audiences which is the “first AI-optimized audience segmentation product” in the industry. It …
digital marketing arm
Content & Experience, Marketing Automation

Tokema launches digital marketing arm

Tokema, the supply chain consultancy firm was co-founded by Pierre Liguori and Dominique Bartoli. Recently it has launched a digital …
Linkfluence
Content & Experience, Marketing Automation

Linkfluence Launches the Easiest and Fastest Search Engine- The Linkfluence Search

Linkfluence has recently launched Linkfluence Search, which is the easiest search engine concerning brand insights and market trends. Linkfluence is …
TVadSync
Commerce & Sales, Sales Automation, Enablement & Intelligence, Uncategorized

TVadSync Announces the Launch of Smart Tune-In Attribution

TVadSync has recently announced the launch of its cross-channel, multi-touch algorithm, Smart Tune-In Attribution. It would help the clients to …
A Brief Synopsis of Tech Marketing World
Advertising & Promotion, Display & Programmatic Advertising

A Brief Synopsis of Tech Marketing World

Tech Marketing is a method of using modern technology as a marketing tool. It has 3 important aspects; the target …
video marketing
Channel, Partner & Local Marketing, Commerce & Sales

Kaltura Acquires Video Startup Rapt Media

Kaltura which is a leading video technology provider acquired the video startup Rapt Media in May 2018. The interactive branching …
Travelers app
Content & Experience, Mobile Apps

YouWorld Announces Mobile App to Reach out to Chinese Independent Travelers

YouWorld Inc announces the launch of YouWorld Content Distribution Toolkit (CDT) which is a trackable and customizable marketing solution that …