Martech News

Content & Experience, Digital Asset Management
Digital Asset Management -the Foundation of Marketing Technology
Digital asset management (DAM) is considered the foundation of marketing technology (MarTech). It helps to develop rich media, videos, and …
Content & Experience, Marketing Automation
MonitorBase Hires Taps Rick Webster as Chief Revenue Officer
MonitorBase, a pioneer in direct-marketing and client-retention solutions in mortgage banking hires Rick Webster as their new chief revenue officer (CRO). …
Commerce & Sales, Ecommerce
Magnetic Launches Live Audiences- First AI-optimized Audience Segmentation Product
The Artificial intelligence (AI) platform Magnetic recently launched Live Audiences which is the “first AI-optimized audience segmentation product” in the industry. It …
Content & Experience, Marketing Automation
Tokema launches digital marketing arm
Tokema, the supply chain consultancy firm was co-founded by Pierre Liguori and Dominique Bartoli. Recently it has launched a digital …
Content & Experience, Marketing Automation
Linkfluence Launches the Easiest and Fastest Search Engine- The Linkfluence Search
Linkfluence has recently launched Linkfluence Search, which is the easiest search engine concerning brand insights and market trends. Linkfluence is …
Commerce & Sales, Sales Automation, Enablement & Intelligence, Uncategorized
TVadSync Announces the Launch of Smart Tune-In Attribution
TVadSync has recently announced the launch of its cross-channel, multi-touch algorithm, Smart Tune-In Attribution. It would help the clients to …
Advertising & Promotion, Display & Programmatic Advertising
A Brief Synopsis of Tech Marketing World
Tech Marketing is a method of using modern technology as a marketing tool. It has 3 important aspects; the target …
Channel, Partner & Local Marketing, Commerce & Sales
Kaltura Acquires Video Startup Rapt Media
Kaltura which is a leading video technology provider acquired the video startup Rapt Media in May 2018. The interactive branching …
Content & Experience, Mobile Apps