Martech News
Advertising & Promotion, Mobile Marketing
LiveRamp launches first-ever ‘data scoring initiative’
The initiative is introduced to facilitate the marketers with a system to check the quality of third-party data The biggest …
Business/Customer Intelligence & Data Science, Data Management
Latest NPR story on geotargeting threatens the environment
Here’s latest NPR story where hospitals were geotargeted with personal injury attorneys to feed ads promoting lawsuits to the patients. …
Influencers, Social & Relationships
SparkToro launches ‘SparkToro Trending’ a stellar news aggregation tool
Recently SparkToro announced a robust news aggregation tool christened as SparkToro Trending. It is a tool made specifically for the …
Customer Data Platform, Data Management
Startup conDati launches a unique approach that translates marketing data to marketing insights
conDati, a startup dealing with futuristic data analytics declare its latest flagship service, conDati Marketing Anaytics that works on a …
Content & Experience, Optimization, Personalization & Testing
Predictive Personalization vs Rules Based Personalization in Martech
It is crucial for any business website to sustain the attention of the viewer long enough to convert the lead …
Advertising & Promotion, Display & Programmatic Advertising
How Adtech Market influences the Martech Industry Scenario?
In simpler terms, if we ask, then how does the creative side of marketing get along and influence the part …
Business/Customer Intelligence & Data Science, Data Management
How will martech cope up the challenge of the conflicted legislative landscape?
The business landscape changes rapidly which causes the digital marketers to change their marketing approach. The new innovations, change in customer’s …
Content & Experience, Interactive Content
Augmented Reality: The newest dominating force in the Martech space
The martech space is ever-rising. This calls the need for the marketers to employ out-of-the-box ideas and to make use …
Data Management, Marketing Analytics, Performance & Attribution
