Martech News

Digital Marketing Strategy
Customer Data Platform, Data Management

Survey Finds Many Irish Businesses Don’t Have Digital Marketing Strategy

An Irish communications agency, Springboard PR & Marketing, claims that one-third of Irish businesses do not have a digital marketing …
Marketing Strategies
Native/Content Advertising

3 Inexpensive Digital Marketing Strategies

Looking for marketing strategies to improve the return on investment? Be it a large scale or small-scale company, or even …
Blockchain FreeEed
Commerce & Sales, Sales Automation, Enablement & Intelligence

Searching Blockchain FreeEed

Reading and searching the Blockchain will soon become easier as SHMsoft Inc. of Houston, Texas is announcing the new capability …
Vice President Dynasil
Channel, Partner & Local Marketing, Commerce & Sales

Nirmal Parikh Hired as VP, Marketing Dynasil

Dynasil Corporation of America announced the appointment of Nirmal Parikh as the new Vice President, Marketing in May 2018. Dynasil …
IAS integration to Increase Brand Safety
Commerce & Sales, Sales Automation, Enablement & Intelligence

Outbrain Partners with IAS integration to Increase Brand Safety

Content discovery platform Outbrain has recently partnered with IAS integration to improve brand safety. This new deal would enable Outbrain …
Craftsmanship Behind Great Marketing
Channel, Partner & Local Marketing, Commerce & Sales

Kelly Watkins On Not Being ‘Cursed By Knowledge’

The year is 2018. The way businesses function has changed drastically. Employees are no longer just employees. Employees too are …
Leading Demand-Side Platform (DSP)
Advertising & Promotion, Native/Content Advertising

PeerLogix Over-The-Top (OTT) Date Now Available Through Leading Demand-Side Platform (DSP).

PeerLogix, Inc. (OTCQB : LOGX) the company which established the standard for tracking non-subscription based Over-The-Top (OTT) engagement data, announced …
Digital Marketing Conference
Digital Asset Management, Marketing Automation

Zanroo Promotes Singapore’s Smart Nation Initiative at Gartner Digital Marketing Conference

The Gartner Digital Marketing Conference was held in San Diego, California in May 2018. Zanroo, which is the fastest-growing marketing technology …
affiliate marketing
Content & Experience, Digital Asset Management

Unilever, Diageo, Procter & Gamble go beyond GDPR with Support of a WFA Data Manifesto

Some of world top advertisers like Unilever, Mastercard, Procter & Gamble, and Diageo have teamed up with the World Federation …