Martech News

Data Management, Marketing Analytics, Performance & Attribution
Catalina Names Gerald Sokol Jr. Chief Executive Officer
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it …
Data Management, iPaaS, Cloud/Data Integration & Tag Management
Intermedia Appoints Scott Anderson as Chief Marketing Officer
B2B Tech Exec Brings 25 Years’ Experience Building Successful Brands and Customer Loyalty Intermedia, a leading cloud communications and collaboration …
Advocacy, Loyalty & Referrals, Social & Relationships
Alliance Data’s Epsilon Expands Relationship With Leading Technology Client; Launches Global Loyalty Program
Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon®, …
Content & Experience, Interactive Content
ICF Acquires We are Vista
Highly Recognized Agency will Join ICF’s Growing Global Marketing and Communications Practice ICF (NASDAQ: ICFI), a global consulting and digital services provider, …
Advertising & Promotion, Mobile Marketing
Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties
Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence …
Content & Experience, Marketing Automation
ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global
Company sees rapid international growth – opening offices, increasing revenues and bolstering presence As the world grows more connected, marketing, …
Social & Relationships, Social Media Marketing & Monitoring
Canada’s webSaver.ca to Integrate Greenfence Consumer’s Blockchain Enabled Shopper Marketing Platform
Coupons, rebates and GFT™ Authentic Digital Collectibles™ revolutionize how consumers and brands interact in a mobile economy. Canadian coupon distribution …
Content & Experience, Marketing Automation
TazWorks Appoints New Director Of Marketing And Communications
TazWorks, the leader in technology solutions and business strategies for the background screening industry, announced that Kary Burns has joined the company …
Data Management, Marketing Analytics, Performance & Attribution