Martech News

SalesForce
Data Management, Marketing Analytics, Performance & Attribution

Catalina Names Gerald Sokol Jr. Chief Executive Officer

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it …
SalesForce
Data Management, iPaaS, Cloud/Data Integration & Tag Management

Intermedia Appoints Scott Anderson as Chief Marketing Officer

B2B Tech Exec Brings 25 Years’ Experience Building Successful Brands and Customer Loyalty ­Intermedia, a leading cloud communications and collaboration …
SalesForce
Advocacy, Loyalty & Referrals, Social & Relationships

Alliance Data’s Epsilon Expands Relationship With Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon®, …
SalesForce
Content & Experience, Interactive Content

ICF Acquires We are Vista

Highly Recognized Agency will Join ICF’s Growing Global Marketing and Communications Practice  ICF (NASDAQ: ICFI), a global consulting and digital services provider, …
Vibes and Lane Bryant’s mobile
Advertising & Promotion, Mobile Marketing

Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties

Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence …
SalesForce
Content & Experience, Marketing Automation

ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global

Company sees rapid international growth – opening offices, increasing revenues and bolstering presence As the world grows more connected, marketing, …
marketing analytics
Social & Relationships, Social Media Marketing & Monitoring

Canada’s webSaver.ca to Integrate Greenfence Consumer’s Blockchain Enabled Shopper Marketing Platform

Coupons, rebates and GFT™ Authentic Digital Collectibles™ revolutionize how consumers and brands interact in a mobile economy. Canadian coupon distribution …
SalesForce
Content & Experience, Marketing Automation

TazWorks Appoints New Director Of Marketing And Communications

TazWorks, the leader in technology solutions and business strategies for the background screening industry, announced that Kary Burns has joined the company …
WhitePaper
Data Management, Marketing Analytics, Performance & Attribution

Jaymie Scotto & Associates (JSA), Enhances MarTech Portfolio with Competitive Lead Generation Services

JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms Jaymie Scotto & Associates (JSA), the preeminent …