Martech News

Vibes and Lane Bryant’s mobile
Advertising & Promotion, Mobile Marketing

Vibes and Lane Bryant Win Two Gold Awards at 2018 North America Smarties

Vibes and Lane Bryant’s mobile engagement campaign recognized by the Mobile Marketing Association for business impact and marketing strategy excellence …
SalesForce
Content & Experience, Marketing Automation

ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global

Company sees rapid international growth – opening offices, increasing revenues and bolstering presence As the world grows more connected, marketing, …
marketing analytics
Social & Relationships, Social Media Marketing & Monitoring

Canada’s webSaver.ca to Integrate Greenfence Consumer’s Blockchain Enabled Shopper Marketing Platform

Coupons, rebates and GFT™ Authentic Digital Collectibles™ revolutionize how consumers and brands interact in a mobile economy. Canadian coupon distribution …
SalesForce
Content & Experience, Marketing Automation

TazWorks Appoints New Director Of Marketing And Communications

TazWorks, the leader in technology solutions and business strategies for the background screening industry, announced that Kary Burns has joined the company …
WhitePaper
Data Management, Marketing Analytics, Performance & Attribution

Jaymie Scotto & Associates (JSA), Enhances MarTech Portfolio with Competitive Lead Generation Services

JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms Jaymie Scotto & Associates (JSA), the preeminent …
WhitePaper
Content & Experience, Marketing Automation

‘Improvado’ Names Ex-Mulesoft Principal Engineer Dmitry Spasibenko As Chief Technology Officer

Principal engineer of Mulesoft Cloudhub, Dmitry Spasibenko has been tapped as Chief Technology Officer at Improvado, a SaaS platform that helps …
WhitePaper
Customer Data Platform, Data Management

Blis Announces Aaron McKee as New Chief Technology Officer

Senior management team continues to grow following appointment of new CMO in August Blis, the global pioneer in advanced location …
Social media marketing
Events, Meetings & Webinars, Social & Relationships

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second …
marketing strategies
Content & Experience, Marketing Automation

Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner

Leading Analyst Firm Recognizes Blueshift’s Innovation in AI-Driven Multichannel Marketing Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it …