Martech News
Advertising & Promotion
Assessing the ‘where’s where’ of geolocation in digital advertising
Global mobile use is expected to make up almost three-quarters (73%) of time spent using the internet in 2018. This …
Customer Experience, Service & Success, Social & Relationships
The GDPR learnings that nobody told you about: Guidelines for small businesses
Few changes over the last several years have as many practical repercussions on the way marketers do their job as …
Data Analytics, Data Management, Predictive Analytics
Facebook unveils new analytics features, including a tool to track the omnichannel journey
The social media company made this announcement — and many others — at F8, its developer conference in San Jose …
Commerce & Sales, Ecommerce
Three AI marketing trends for brick-and-mortar retailers
It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years. …
Data Management, Marketing Analytics, Performance & Attribution
BlueJeans Announces Latest Integration With Workplace by Facebook
BlueJeans Network Inc, the first cloud service to connect desktops, mobile devices and room systems in one video meeting, announced …
Content & Experience, Interactive Content
TwentyThree Partners with Marketo to Bring Video Engagement Data to Marketing Automation Users
Copenhagen: TwentyThree and Marketo announce a new partnership and user access to bring video data to the users of the …
Content & Experience, Interactive Content
AppLift Introduces Programmatic Premium Offering, AppLift Studio with the Collaboration of Gamewheel
Berlin and San Francisco and Seoul, South Korea: AppLift, a mobile ad tech company, today announced AppLift Studio, a new …
Data Management, Predictive Analytics
Here’s why Radius and Leadspace decided to combine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to …
Commerce & Sales, Ecommerce
