Martech News

Data Management, Marketing Analytics, Performance & Attribution
TechTarget Revolutionizes Account
TechTarget Revolutionizes Account-Based Marketing (ABM) and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform NEWTON, MA – …
Data Analytics, Social & Relationships, Social Media Marketing & Monitoring
Bynder Announces Integration and Partnership with Hootsuite
BOSTON, May 02, 2018 (GLOBE NEWSWIRE) — Bynder, the global leader in digital asset management (DAM), today announced a new …
CRM, Social & Relationships
Adobe Empowers Brands to Deliver Fluid Experiences
Consumers lead busy lives, constantly on the go and changing devices and channels to get what they want, when they …
Advertising & Promotion, Native/Content Advertising
TripleLift and White Ops Partner to Fight Fraud in Native Advertising
TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange …
Content & Experience, Content Marketing
MadCap Software Gives Authors Flexibility to Create, Review and Deliver Content With The Release of MadCap Central and MadCap Flare
MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap …
Advertising & Promotion, Mobile Advertising, Mobile Marketing
Thinknear Launches Geolink, First Self-Serve Mobile Advertising Platform
Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes …
Data Management, Marketing Analytics, Performance & Attribution
Adobe Gives Sneak Peek Into AI-Powered Analytics Projects
Adobe believes that AI and machine learning technologies are most valuable when it can amplify human intelligence. As the modern-day …
Commerce & Sales, Ecommerce
FastSpring Appoints Scott Herriman as S. VP of Engineering
Santa Barbara, CA: FastSpring, a company for ecommerce management for digital businesses, today announced the addition of Scott Herriman as Senior …
Content & Experience