Martech News
Content & Experience, Interactive Content
TwentyThree Partners with Marketo to Bring Video Engagement Data to Marketing Automation Users
Copenhagen: TwentyThree and Marketo announce a new partnership and user access to bring video data to the users of the …
Content & Experience, Interactive Content
AppLift Introduces Programmatic Premium Offering, AppLift Studio with the Collaboration of Gamewheel
Berlin and San Francisco and Seoul, South Korea: AppLift, a mobile ad tech company, today announced AppLift Studio, a new …
Data Management, Predictive Analytics
Here’s why Radius and Leadspace decided to combine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to …
Commerce & Sales, Ecommerce
How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to …
Data Analytics, Data Management, Predictive Analytics
Data 101 to Set Your Data-Driven Marketing Ablaze
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data …
Data Analytics, Data Management
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management …
Commerce & Sales, Ecommerce
Eight reasons why every small business needs to have a blog
A blog is technically a base for customers to read all about their favourite companies and their news, while also …
Advertising & Promotion, Commerce & Sales
Four ways to maximise Amazon’s social marketing power
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad …
Social & Relationships, Social Media Marketing & Monitoring
