Martech News
Data Analytics, Data Management
AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota
Partnership activates AnalyticsIQ’s Symphony Consumer Personas, providing marketers rich audience lifestyle profiles through the Eyeota Data Marketplace. NEW YORK (PRWEB) …
Advertising & Promotion, Mobile Marketing, Search & Social Advertising
Barometric® Raises the Bar for Measurement of Print Media Advertising
Holistic measurement and tracking solution opens up new visibility within legacy marketing channel NEW YORK–(BUSINESS WIRE)–Barometric, MRC accredited provider of …
Advertising & Promotion, Mobile Marketing
OpenX Expands Mobile and Video Product Leadership Team
OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony Mobile and video growth …
Data Management, Marketing Analytics, Performance & Attribution
Innovid Expands Global Footprint with New Singapore Office and Appointment of Henry Schenker as Vice President, APAC
NEW YORK–(BUSINESS WIRE)–Innovid, the world’s leading video marketing platform, today announced increased global expansion with the opening of its Singapore …
Data Management, Marketing Analytics, Performance & Attribution
TechTarget Revolutionizes Account
TechTarget Revolutionizes Account-Based Marketing (ABM) and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform NEWTON, MA – …
Data Analytics, Social & Relationships, Social Media Marketing & Monitoring
Bynder Announces Integration and Partnership with Hootsuite
BOSTON, May 02, 2018 (GLOBE NEWSWIRE) — Bynder, the global leader in digital asset management (DAM), today announced a new …
CRM, Social & Relationships
Adobe Empowers Brands to Deliver Fluid Experiences
Consumers lead busy lives, constantly on the go and changing devices and channels to get what they want, when they …
Advertising & Promotion, Native/Content Advertising
TripleLift and White Ops Partner to Fight Fraud in Native Advertising
TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange …
Content & Experience, Content Marketing
