Martech News
Advertising & Promotion, Commerce & Sales
How store locators can work wonders for your SEO
Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar …
Commerce & Sales, Ecommerce
The power of real-world testing
As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who …
Content & Experience, Content Marketing
Convergence communique: The importance of storyboarding – and your brand’s message
William Cameron Menzies is considered by most to have been the greatest of all film production designers and art directors. …
Content & Experience, Content Marketing, Social Media Marketing & Monitoring
Six key ways to distribute your content and grow your following at the same time
If you’re a leader in business, you’re probably not enamoured by social media. Sure, you’ve got accounts on LinkedIn and …
Content & Experience, Content Marketing
Best practices for optimizing media-rich webpage speed
A visually rich brand website that engages visitors is a must-have in today’s crowded media environment. Consumer media consumption is …
Content & Experience, Content Marketing
MarTech Landscape: What is XR?
If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel. Undoubtedly, …
Content & Experience, Content Marketing
Voice agents will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of …
Data Management, Marketing Analytics, Performance & Attribution
More companies announce GDPR compliance efforts as the deadline for enforcement looms
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools. With a little less …
Advertising & Promotion, Business, Display & Programmatic Advertising
