Martech News
Data Management, Marketing Analytics, Performance & Attribution
Adobe Gives Sneak Peek Into AI-Powered Analytics Projects
Adobe believes that AI and machine learning technologies are most valuable when it can amplify human intelligence. As the modern-day …
Commerce & Sales, Ecommerce
FastSpring Appoints Scott Herriman as S. VP of Engineering
Santa Barbara, CA: FastSpring, a company for ecommerce management for digital businesses, today announced the addition of Scott Herriman as Senior …
Content & Experience
Eight reasons why every small business needs to have a blog
A blog is technically a base for customers to read all about their favourite companies and their news, while also …
Advertising & Promotion
Assessing the ‘where’s where’ of geolocation in digital advertising
Global mobile use is expected to make up almost three-quarters (73%) of time spent using the internet in 2018. This …
Customer Experience, Service & Success, Social & Relationships
The GDPR learnings that nobody told you about: Guidelines for small businesses
Few changes over the last several years have as many practical repercussions on the way marketers do their job as …
Data Analytics, Data Management, Predictive Analytics
Facebook unveils new analytics features, including a tool to track the omnichannel journey
The social media company made this announcement — and many others — at F8, its developer conference in San Jose …
Commerce & Sales, Ecommerce
Three AI marketing trends for brick-and-mortar retailers
It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years. …
Data Management, Marketing Analytics, Performance & Attribution
BlueJeans Announces Latest Integration With Workplace by Facebook
BlueJeans Network Inc, the first cloud service to connect desktops, mobile devices and room systems in one video meeting, announced …
Content & Experience, Interactive Content
