Martech News
Advertising & Promotion, Mobile Marketing, Search & Social Advertising
Barometric® Raises the Bar for Measurement of Print Media Advertising
Holistic measurement and tracking solution opens up new visibility within legacy marketing channel NEW YORK–(BUSINESS WIRE)–Barometric, MRC accredited provider of …
Advertising & Promotion, Mobile Marketing
OpenX Expands Mobile and Video Product Leadership Team
OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony Mobile and video growth …
Data Management, Marketing Analytics, Performance & Attribution
Innovid Expands Global Footprint with New Singapore Office and Appointment of Henry Schenker as Vice President, APAC
NEW YORK–(BUSINESS WIRE)–Innovid, the world’s leading video marketing platform, today announced increased global expansion with the opening of its Singapore …
Data Management, Marketing Analytics, Performance & Attribution
TechTarget Revolutionizes Account
TechTarget Revolutionizes Account-Based Marketing (ABM) and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform NEWTON, MA – …
Data Analytics, Social & Relationships, Social Media Marketing & Monitoring
Bynder Announces Integration and Partnership with Hootsuite
BOSTON, May 02, 2018 (GLOBE NEWSWIRE) — Bynder, the global leader in digital asset management (DAM), today announced a new …
CRM, Social & Relationships
Adobe Empowers Brands to Deliver Fluid Experiences
Consumers lead busy lives, constantly on the go and changing devices and channels to get what they want, when they …
Advertising & Promotion, Native/Content Advertising
TripleLift and White Ops Partner to Fight Fraud in Native Advertising
TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange …
Content & Experience, Content Marketing
MadCap Software Gives Authors Flexibility to Create, Review and Deliver Content With The Release of MadCap Central and MadCap Flare
MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap …
Advertising & Promotion, Mobile Advertising, Mobile Marketing
