Martech News

interactive web content
Interactive Content

iQIYI Rolls out Global Release of Highly Anticipated Original Variety Show “Youth with You 2”

iQIYI, Inc. an innovative market-leading online entertainment service in China, today officially launched the second season of its original hit variety …
e commerce
Ecommerce

Ascential Acquires Yimian Data as part of Edge by Ascential, Delivering Leading Innovative Digital Commerce Solutions Worldwide

Ascential, the specialist global information company, has acquired Yimian Data (renamed ‘Yimian by Ascential’ after the acquisition, hereafter referred to …
programmatic display advertising
Display & Programmatic Advertising

Criteo announces new traffic generation solution to increase the engagement

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its …
public relations
PR

4A’s Brings On New Team To Handle Marketing and Communications

In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), …
business intelligence
Business/Customer Intelligence & Data Science

Swedish-Vietnamese Tech from Fram^ Powers Fashion Sharing Economy in Sweden

The Fram^ and Gemme partnership is at the intersection of fast-growing digital businesses and the increasing demand for sustainability and …
programmatic display advertising
Display & Programmatic Advertising

JD Digits Named to Annual List of the World’s Most Innovative Companies for 2020

JD Digits had been named to Fast Company‘s prestigious annual list of the World’s Most Innovative Companies for 2020 as the …
email marketing
Email Marketing

Playable Launches Stock Video Library for Small Business Email Marketing in Mailchimp’s All-in-One Platform

Playable, the leader in video email marketing, today announced the launch of a Stock Video Library, packed with millions of …
programmatic display advertising
Display & Programmatic Advertising

Bobcat Selects Commercial Web Services as Preferred Dealer Website Provider

Commercial Web Services, the leading provider of digital marketing solutions in the commercial trucking and heavy equipment industries, today announced …
marketing analytics
Marketing Analytics, Performance & Attribution

New Report From OpenX and The Harris Poll Highlights Reasons for Brand Marketers to Shift Spend Towards Open Web

OpenX today announced the release of the company’s latest report with global market research firm The Harris Poll, looking at …