Martech News
Marketing Automation
Conversica and LeadFabric get into a Strategic European Reseller partnership
The leader in IVA (Intelligent Virtual Assistants), Conversica, Inc., has announced that the company has signed a Strategic European Reseller …
Sales Automation, Enablement & Intelligence
StorySlab, Based in Syracuse, Raises $2.7 Million Led by Armory Square Ventures
StorySlab, a digital sales enablement technology company based in Syracuse, NY, announced today it has raised $2.7 million in funding …
Marketing Analytics, Performance & Attribution
GDR welcomes Roni Millard, the marketing leader, to help to build several offerings
Roni Millard, the former GM marketing of InfoTrack and CM050 honorary, has stepped up to take on the executive leadership …
Customer Engagement, Customer Experience, Service & Success
New Partnership between ServiceNow and Adobe for enhanced customer service
ServiceNow and Adobe have announced the integration of the software systems so that they can work together. This is an …
Guest Blogs
The Struggle is Real – 3 Considerations to Make Machine Learning More Effective
Can machine learning enable success? As marketers, we all want to provide great customer experiences, scale our programs, drive improved outcomes, …
Customer Experience, Service & Success
PK Helps Brands Increase Retention
PK, the global services firm that helps the world’s most customer-obsessed brands design, build and run the future, today announced the …
Ecommerce
Yotpo Fast-Tracks Product Innovation for eCommerce
High-Growth Women’s Healthcare Brand, Lauren Bosworth’s Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing …
Video Advertising
Clinch Expands European Presence
Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced today its European expansion to accommodate the growing …
Video Advertising
