Martech News
Optimization, Personalization & Testing
Quorum Closes Seed Round for Media Optimization Across CTV & Open Web
Quorum, the leading unified data optimization platform for marketers and publishers focused on driving actions, outcomes, and commerce at scale, …
Retail, Proximity & IoT Marketing
Standard AI Delivers New Shopper Insights for In-Store Marketing
Standard AI, the company empowering retailers and brands with data to understand shopper behavior and impact their bottom line, unveiled …
Adtech
Blis hires ad tech veteran Alex Boras as President of Blis US
Blis, the geo-based advertising tech stack, announces the hire of Alex Boras as President of Blis US, based in New York. Alex …
Digital Marketing
Folloze Rolls Out Impact Dashboard
Folloze announced the general availability of The Folloze Impact Dashboard, featuring an industry-first Account Engagement Score. This new advanced analytics …
Audience/Marketing Data & Data Enhancement
Marketing Architects Builds Annika Audience™ for Unified TV Buying
TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected …
Customer Experience, Service & Success
Seismic releases new report findings
Seismic, the global leader in enablement, released the findings of its new Generation Enablement Report: Driving Strategic Change with the …
Video Advertising
Advertisers Must Focus on Total TV Experience for Strong CTV Campaigns
LG Ad Solutions, in collaboration with MediaScience, released a groundbreaking study that underscores the effectiveness of creating a seamless Connected …
Ecommerce
GroupBy Awarded Gold Merit Award for Third Year in a Row
GroupBy Inc., a SaaS-based eCommerce search and product discovery leader, announces that it received the Gold 2024 Merit Award for …
Chatbots, Conversational AI
