Martech News

Events, Meetings & Webinars
Info-Tech LIVE 2025 IT Conference Unveils Las Vegas Agenda Details
Info-Tech Research Group has released agenda details for LIVE 2025, taking place June 10–12 at the Bellagio in Las Vegas. The details …
Sales Automation, Enablement & Intelligence
Springbot Relaunches as Unified AI Platform, Shifts HQ to Charleston
In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has …
Adtech
AI Becomes Standard in Agency Workflows, with Near Full Industry Adoption
Basis Technologies, the industry’s leading advertising automation platform, announced annual survey results revealing AI is almost at full industry adoption, …
Ecommerce
VERB Acquires Lyvecom in a Deal Valued at Up to $8.5 Million
Verb Technology Company, Inc., Transforming the Landscape of Social Commerce, Social Telehealth and Social Crowdfunding with MARKET.live; VANITYPrescribed; GoodGirlRx; and the GO FUND YOURSELF TV Show, today …
Advocacy, Loyalty & Referrals
Southeastern Grocers Selects Net Conversion as Media Agency of Record
Independent marketing and analytics agency Net Conversion has been named “Media Agency of Record (AOR)” for Southeastern Grocers, LLC (SEG), parent company and …
Data Analytics
RRD Debuts Iridio℠: A Unified Marketing Solutions Partner for Today’s CMO
RRD introduces Iridio, a unified marketing solutions partner formed to streamline marketing execution and drive meaningful outcomes. Designed for today’s …
Customer Experience, Service & Success
OvationCXM Research: Business Banking Customers Face Onboarding Hurdles
OvationCXM, a global leader in customer experience management (CXM), announces the findings of the 2025 Business Banking Customer Experience Report, …
Audience/Marketing Data & Data Enhancement
Kantar Unveils Tariff Toolkit to Empower Brands Amid Disruption
Kantar, the world’s leading marketing data and analytics company announced the launch of the Tariff Toolkit, a comprehensive service designed …
Content Marketing