Martech News

Customer Experience, Service & Success
Yellow.ai ranks 156th on the Deloitte Technology Fast 500™
Yellow.ai, a global leader in AI-first customer service automation, today announced that it has ranked 156th on the Deloitte Technology Fast …
PR
Cision to Transform AI-Powered Comms Collaborating with Google Cloud
Cision, a global leader in communications software, today announced a collaboration with Google Cloud to advance the capabilities of its …
Guest Blogs
Slay Black Friday: Five Ways Marketers Can Engage Gen Z
With Gen Z’s spending power increasing, Richard Hanscott, CEO of communications software provider Esendex, explains how brands can tap into …
Marketing Technology
Ovative Wins 2024 Google Agency Excellence for Measurement Solutions
For the second year in a row, Ovative Group is a Google Agency Excellence Awards winner. The awards recognize excellence in digital …
Display & Programmatic Advertising
Techint Labs Releases Reports on Ad Trends & Programmatic Opportunities
Amid rapid changes in consumer behavior and advertising technologies, Techint Labs releases two new reports to help marketers unlock actionable …
Optimization, Personalization & Testing
UserTesting Names Nikki Morello as Chief Transformation Officer
UserTesting, the leading provider of human insights for innovators, today announced the appointment of Nikki Morello as Chief Transformation Officer. This newly …
PR
Drofa Comms Among Top 10 Fastest-Growing PR Agencies for 2024-2025
Drofa Comms, the UK-based PR agency specialising in financial and fintech communications, has been acknowledged by the California Business Journal as one …
CMS & Web Experience Management
Optimizely launched AI agents for key marketing functions
Optimizely, the leading digital experience platform (DXP) provider, unveiled AI agents for key marketing functions—ranging from content generation and campaign …
Customer Experience, Service & Success