Martech News
Customer Experience, Service & Success
UK Consumers Rely on Reviews More Than Ever, Despite AI Concerns
As Black Friday ushers in the busiest shopping season of the year, a new survey from Reputation reveals a significant …
Marketing Technology
SALESmanago and Leadoo join forces to build Europe’s largest CEP
SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo …
CMS & Web Experience Management
93% Marketers, Developers Say Monolithic CMS Platforms Fall Short
A new Storyblok survey of 300 IT and marketing leaders from global brands reveals that traditional monolithic CMS platforms, such as …
Digital Advertising
Mediavine Partners with Scope3 to Decarbonize Digital Advertising
Mediavine, the largest exclusive full-service ad management firm in the U.S., today announces its strategic partnership with Scope3, a sustainability platform …
Customer Experience, Service & Success
ASAPP Taps Amazon Bedrock for Scalable Generative AI in Contact Centers
ASAPP, a provider of contact center AI software, has integrated Amazon Bedrock into its customer experience (CX) platform to give customers …
Advocacy, Loyalty & Referrals
Gartner names Omneky Leading Innovator in AI-Driven Creative Solutions
Omneky, a leading provider of AI-powered creative solutions, today announced it has been recognized by Gartner as a leading tech …
Video Advertising
Perion Announced the Launch of Anyplace TV
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today announced …
Retail, Proximity & IoT Marketing
nShift Urges Retail Readiness for Raft of Returns This Peak Season
As retailers enter the final stages of the pre-Christmas shopping period, it is vital they have adequate returns capacity in …
Optimization, Personalization & Testing
