Martech News

Ecommerce
Order.co Awarded Procurement Solution of the Year 2024 by CIOReview
Order.co, a B2B ecommerce platform that simplifies purchasing, announced that it has been named the Procurement Solution Company of the …
PR
New Muck Rack Report Reveals Gen AI Is Now Essential for PR Professionals
Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use …
Video Advertising
Study Predicts Big Changes in Advertiser YouTube Use by 2025
Pixability, a leader in AI-driven contextual targeting, brand suitability and performance advertising on YouTube and CTV, revealed the results of …
Retail, Proximity & IoT Marketing
Particular Audience in Forrester Research’s 2025 NRF Innovators Report
Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Research’s 2025 NRF Innovators Report. …
Marketing Technology
Anthrologic announced its launch
Anthrologic, a new firm founded by seasoned marketing technology and data experts, officially launches with a mission to help the …
Sales Automation, Enablement & Intelligence
Outreach appoints New CRO & CMO to Lead Market Shift in AI-Powered Sales
Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, announced Nadia Rashid as its Chief Revenue …
Retail, Proximity & IoT Marketing
SoftServe Presents New Gen AI Retail Shopping Assistant
SoftServe, a premier IT consulting and digital services provider, introduced the SoftServe Gen AI Retail Shopping Assistant, the newest Generative …
Customer Experience, Service & Success
New TNS eBook Highlights Branded Calling Growth in 2024
As robocall scams and artificial intelligence threaten American businesses and consumers, Transaction Network Services (TNS) released new data in an …
Business/Customer Intelligence & Data Science