As robocall scams and artificial intelligence threaten American businesses and consumers, Transaction Network Services (TNS) released new data in an eBook, “Branded Calling Insights 2024 – A Review of Branded Calling Adoption,” that details how branded calling solutions are being used to combat bad actors.
The comprehensive report delivers unique, data-driven insights on how fraud prevention solutions were utilized throughout the year and what to expect for branded calls in 2025.
The eBook also details the significant growth TNS Enterprise Branded Calling experienced in 2024. More than 5,800 businesses now use TNS’ solution for telephone number recognition to reach over 1.8M telephone numbers throughout the US with TNS Enterprise Branded Calling experiencing a 221% surge in branded calls delivered.
“Businesses increasingly recognize the value branded calls bring to outbound call campaigns in the fight against robocall bad actors. TNS Enterprise Branded Calling has become a solution for organizations to solidify their brand reputation and strengthen CX metrics as bad actors deploy sophisticated robocall scams,” said Jim Tyrrell, Vice President of Global Product Strategy for TNS. “We are thrilled to see more organizations adopting branded calling – driven by its ability to increase call answer rates and customer engagement while restoring customers’ trust in the voice channel.”
The eBook also includes insights on key branded calling narratives throughout 2024:
Branded Calling’s Growth in Key Industries: High-touch industries lead the way in branded calling adoption. New industries are recognizing the significance of branded calling in their operations such as food and beverage, which has seen a significant increase in the number of branded calls delivered, alongside key industries such as healthcare and financial services.
New Solutions Developed to Enhance Branded Calls’ Effectiveness: In 2024, TNS released several new product enhancements to its TNS Enterprise Product Suite to solidify enterprises’ consumer protection efforts. TNS Enterprise Authentication and Spoof Protection ensures only businesses’ verified calls are delivered to customers while all others are blocked immediately. Additionally, TN Insights gives enterprises critical data intelligence and visibility into calling behaviors to reach customers more effectively.
Fraud Protection In 2025: Americans lost $1.3 billion to imposter scams in the first half of 2024, so enterprises must continue equipping their outbound communications with more call information to protect their customers. In 2025, TNS plans to enable businesses to add ‘call reason’ to their branded calling capabilities.
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