L-Soft’s New LISTSERV Maestro Email Marketing Software Is the Only Solution Providing Personal Tracking with Subscriber Consent
Email marketing gets results. It also needs compliance with data privacy and protection regulations like the Europian Union’s GDPR and the California Consumer Privacy Act martech news. To help organizations, today L-Soft launched the newest version of LISTSERV Maestro, the only email marketing software enabling personal tracking with consent from subscribers.
In the spirit of Data Privacy Day, here are few tips for responsible email tracking:
- Track your communications to learn and improve
- Track anonymously for compliance and trust
- If utilizing personal tracking, track with explicit prior consent,
- Turn off tracking when it’s not necessary
The present new version, LISTSERV Maestro 9.0, features a redesigned UI with improved navigation and workflow martech. It is accessible as on-premises email marketing software or as a hosted cloud service, ListPlex Maestro. Highlights of the new version include:
- The new user interface, navigation menu, 7-step workflow
- Improved subscriber list and profile field creation
- Responsive subscription pages that automatically adjust to changes in settings
As a communication software and service provider, the mission of L-Soft is to provide LISTSERV email technology to serve the group communication needs of all types of organizations. Educational institutions, government agencies, businesses, and NGOs globally count on L-Soft’s solutions for dedicated communication channels, reliable information distribution and flexible opportunities for knowledge exchange.