Monetate, the leading personalization platform that helps build personal and meaningful digital connections between eCommerce brands and their global customers, is proud to extend its partnership with At Home, The Home & Holiday Superstore. Adding Monetate’s AI-powered Dynamic Bundles merchandising product gives At Home an additional tool to achieve its mission of providing exceptional shopper experiences.
Monetate’s recent launch of Dynamic Bundles, which facilitates Complete the Collection sets for home goods brands, underscores the company’s commitment to empowering retailers with advanced merchandising capabilities driven by AI. By combining merchandisers’ expertise and Monetate’s recommendation algorithms, the AI-powered tool allows brands like At Home with large-scale online selections to more easily create complementary product sets personalized for each customer.
“With Monetate’s Dynamic Bundles, when we tell online shoppers, ‘You may also like this,’ we know we are giving them curated options and compelling value,” said Mathew Vermilyer, At Home’s Sr. Director of eCommerce Analytics and Optimization. “By combining Dynamic Bundles with use of Product Recommendations, At Home has improved its cross-selling opportunities, increasing its units per transaction (UPT) and more than doubling its Average Order Value (AOV).”
“We are delighted to continue our collaboration with At Home and support their vision of delivering unparalleled personalized shopping experiences,” said George Kanuck, Chief Revenue Officer at Monetate. “With Dynamic Bundles, At Home can drive meaningful data-driven merchandising decisions by offering customers assembled product bundles that streamline the shopping journey and give shoppers greater confidence in their purchases.”
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