MoEngage, the leading cross-channel customer engagement platform trusted by over 1,350 brands, has been recognized as a “Strong Performer” in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 report. MoEngage received the highest possible marks in innovation and roadmap, along with five other criteria.
“Being recognized as a ‘Strong Performer’ is a validation for us of our efforts to help consumer brands adapt quickly to evolving customer expectations with real-time insights and personalized cross-channel communications,” said Raviteja Dodda, Co-founder and CEO of MoEngage. “MoEngage is purpose-built for marketers who value agility over cumbersome complexity. Our AI Engine, Sherpa, is a powerful combination of Predictive and Generative AI that provides real-time insights into customer behavior and helps deliver personalized experiences across eleven channels.”
In the report, Forrester notes that MoEngage’s reference customers gave it the highest overall customer satisfaction rating and states that MoEngage suits marketers looking for a collaborative working relationship with an agile partner to help them implement their CCMH environment.
Recently, MoEngage announced a native bidirectional integration with Salesforce CRM, becoming the first cross-channel marketing platform to do so. In addition, MoEngage launched Coupon management features and Connected Apps, a low-code framework to help marketers combine data from messaging channels, advertising and retargeting platforms, data warehouses, IVR, chatbots, and more.
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