According to the research report”Mobile Value-added Services(VAS) Market – Forecast and Analysis Report 2021-2025“, the market witnessed a YOY growth rate of 11.07% at an accelerating CAGR of 14.10% between 2020 and 2025. The report is segmented by product (mobile advertising, mobile games, mobile music, and video streaming, mobile money and m-commerce, and mobile publications) and geography (APAC, North America, Europe, South America, and MEA).
APAC is the largest market for mobile value-added services (VAS). Factors such as the rapid increase in smartphone penetration are notably driving the mobile value-added services (VAS) market.
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Vendor Insights
The global mobile value-added services (VAS) market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their products. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market.
For Instance, In September 2020, Telefonaktiebolaget LM Ericsson announced the acquisition of Cradlepoint, a US-based market leader in Wireless Edge WAN 4G and 5G enterprise solutions. Similarly, In January 2021, Cisco Systems Inc. announced the acquisition of Acacia for $115 per share in cash, or approximately $4.5 billion on a fully diluted basis, net of cash and marketable securities.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Alphabet Inc.
- America Movil SAB de CV
- Apple Inc.
- Cisco Systems Inc.
- Huawei Investment and Holding Co. Ltd.
- International Business Machines Corp.
- Reliance Industries Ltd.
- Samsung Electronics Co. Ltd.
- Telefonaktiebolaget LM Ericsson
- Vodafone Group Plc
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Geographical Market Analysis
APAC will provide maximum growth opportunities in mobile value-added services (VAS) during the forecast period. According to our research report, the region will contribute 59% of the global market growth and is expected to dominate the market through 2025.
China, Japan, and India are the key markets for mobile value-added services (VAS) in APAC. Market growth in this region will be faster than the growth of the market in North American, MEA, and South American regions
Know more about this market’s geographical distribution along with the detailed analysis of the top regions. https://www.technavio.com/report/mobile-value-added-services-market-industry-analysis
Revenue Generating Segment
The mobile value-added services (VAS) market share growth by the mobile advertising segment will be significant during the forecast period.
Key Market Trends & Challenges:
The increasing popularity of AR in location-based games is another major factor supporting the mobile value-added services (VAS) market share growth. The adoption of AR in location-based games, where virtual content is layered over real-world surroundings and objects, is increasing. The growth in popularity of AR in location-based games can be attributed primarily to platform flexibility. The growing trend of game offerings that merge AR with LBS is expected to attract significant investment from key mobile VAS providers such as Alphabet and Apple. This, in turn, will drive the mobile games segment, thereby fueling the growth of the global mobile value-added services (VAS) market.
The constraints in content monetization will be a major challenge for the mobile value-added services (VAS) market. Traditionally, the major revenue share for mobile service providers was generated from voice calls. However, owing to the rapid reduction in call tariffs and the advent of popular online calling applications and IM services, which provide free voice and video calling services, the revenue generated from voice calls has declined drastically. Monetizing content to substitute voice call revenue is expected to hinder the growth of the global mobile value-added services (VAS) market.
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Mobile value-added services (VAS) Market Value Chain Analysis
It includes the following core components:
- Inputs
- Inbound logistics
- Operations
- Outbound logistics
- Marketing and sales
- Service
- Support activities
- Innovation
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