MFour, the leading consumer intelligence platform, today announced the launch of DANI and its new AI Survey Builder – two state-of-the-art AI tools designed to empower anyone to conduct, analyze and implement market research with more accuracy and speed than a team of experts.
Traditional market research is costly and can take months for collection and analysis, DANI, short for “Data Analysis & Navigation Instructor”, makes it possible to gain immediate insights after data collection. The intuitive, user-friendly tool enables anyone to use language prompts to instantly query and analyze surveys and insights to better understand consumer preferences and behaviors. DANI harnesses MFour’s unified dataset, drawing from over 2.4 billion proprietary data points from survey responses, location data, and app and web traffic to provide accurate, multi-source validated responses.
In parallel, AI Survey Builder, integrated with Surveys on the Go, the largest mobile panel in the U.S., simplifies the creation of tailored surveys. The AI-powered survey tool leverages advanced algorithms and over a decade of survey creation data and implementation for higher efficiency and accuracy. Responses are then generated from MFour’s active panel of survey participants and validated against their behavioral data to provide the highest accuracy.
“Traditional market research requires a great deal of time, money and effort. MFour is moving market research forward by removing the middleman to put expert-quality research directly into the hands of every professional,” said Chris St. Hilaire, Founder & CEO of MFour. “AI Survey Builder and DANI make it easy for anyone to collect and analyze data instantly at a fraction of the cost. In today’s fast-paced business landscape data is key to success, and we’re leveling the playing field.”
Founded in 2011, MFour has led market research efforts for Fortune 500 companies for more than a decade. The company gives businesses of all sizes access to its trusted expert-quality market research tools and insights collected from the highest-rated mobile panel in the country. Its unified dataset ensures companies gain a complete understanding of the consumer journey by validating surveys with behaviors to ensure reliable and accurate insights to make informed decisions.
DANI and AI Survey Builder are now available to customers through MFour Studio. The company is set to expand DANI’s capabilities in the coming months to further streamline reporting and analysis. Visit MFour.com to learn more about the company’s new AI-powered tools.
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