MediaWallah announced that it has been recognized as an Identity & Onboarding One to Watch in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:
Marketing and Advertising Tools & Platforms
- Analytics & Data Capture
- Enrichment & Hygiene
- Identity & Onboarding
- Customer Data Platforms
- Marketing & Customer Engagement
- Programmatic Solutions
- Measurement & Optimization
Data Tools & Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
“MediaWallah’s innovative approach to customizable identity workflows and their ability to demonstrate customer success makes them stand out as one to watch in the Identity & Onboarding category,” said Denise Persson, Chief Marketing Officer at Snowflake. “We are excited to see their continued momentum in delivering solutions that empower our customers to leverage data-driven marketing and seize AI-driven opportunities to deliver results and shape the future of the martech.”
MediaWallah was identified as a “one to watch” in Identity & Onboarding for enabling marketers, data platforms and publishers to create unique identity solutions by building customized omnichannel graphs with rich audience data while maintaining control and transparency to deliver media performance and enable transformative activation and measurement.
“Being recognized as a company to watch in Snowflake’s 2025 Modern Marketing Data Stack report highlights our commitment to provide real solutions to real problems,” said Nancy Marzouk, CEO at MediaWallah. “Many of our joint customers are at a critical time in their data journey, and a one-size-fits-all approach isn’t realistic. Snowflake and MediaWallah’s commitment to providing composable data and infrastructure allows our customers to save money to achieve better results with minimal resources.”
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