The open and integrated Data Marketing platform, mediarithmics has raised €8m in capital for serving the aim of expansion in UK markets. mediarithmics is the first integrated and open European Data Marketing platform operating in an impending post-cookie space where dynamic consent management is imperative. The martech firm has raised €8m (£7.1m) in a funding round and has been featured in the martech news arena for securing this funding in a round that was backed by existing investors Ventech and Jaïna Capital and new investors Adelie Capital and Alliance Entreprendre. This funding will be used by the firm for scaling its technology solutions as well.
Stéphane Dugelay, the founder and CEO of mediaritimics stated that the company was launched in 2013 with the goal of creating a scalable and agile data marketing product. The present ecosystem, and especially the scheduled end of third-party cookies, back the vision of this martech enterprise of having every player in the market rely on a scalable, open, and flexible solution that is designed and developed for seamlessly adapting to the evolutions in technology. The newly acquired capital will give the team of the company the ability to enhance their capabilities as well as will be utilized for expanding the reach of the firm across the UK and Europe. The optimized platform of the company will let the customers continue their direct-marketing procedures all the while respecting the choices of their customers.
The customer base of this data marketing company has increased over the last three years, providing services to a majority of tech and retail markets in France. This freshly raised funding will give the company the ability to boost overseas expansion with a focus on the UK and Canada in particular with a similar model.
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Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.