Marketing Technology

MediaAlpha Adds Bradley Hunt to Board of Directors

MediaAlpha

MediaAlpha, Inc. announced the appointment of Bradley Hunt to its Board of Directors.

A health insurance industry veteran, Mr. Hunt brings more than two decades of leadership and marketing experience to the MediaAlpha Board of Directors, including 18 years in a number of senior roles at UnitedHealth Group, Inc. (“UHG”). Most recently, Mr. Hunt served as CEO of UHG’s Optum Rx Home Delivery Pharmacy business. Prior to this, Mr. Hunt served as UHG’s Senior Vice President, Strategic Initiatives, supporting enterprise-wide programs, including marketing technology, and previously as Chief Marketing Officer, Government Programs, where he led omnichannel marketing initiatives for the Medicare, DSNP and ACA business units.

Kathy Vrabeck, Chair of MediaAlpha’s Board of Directors, commented, “We are thrilled to welcome Brad to the MediaAlpha Board. With his extensive experience in customer acquisition and marketing strategy, particularly in health insurance, we are confident that Brad’s unique expertise will help us advance our position in the markets we serve and enhance shareholder value for the long-term.”

Mr. Hunt said, “I am honored to join the MediaAlpha Board of Directors. I have long respected MediaAlpha for its culture of innovation, operational excellence, and dedication to partner success that have driven the Company to become a market leader. I am excited to help the Company achieve its strategic vision and deliver continued profitable growth in the years ahead.”

Mr. Hunt’s appointment is part of a Board transition following the Company’s ceasing to be a controlled company in May 2024. In connection with this transition, Jennifer Moyer, a member of the Board, has notified the Company that she will not stand for reelection at the end of her current term, which expires in May 2025.

Ms. Vrabeck added, “I want to thank Jen for her contributions to the Company during her time on the Board. Jen helped guide MediaAlpha from its IPO into the Company that it is today. I know I speak on behalf of the entire Board when I say that we have all benefited greatly from Jen’s dedicated service and leadership, and we wish her the very best.”

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