Today, global Marketing and PR firm Media Frenzy Global — which works to uncover and amplify innovative, disruptive stories from brands in the United States and abroad — announced the addition of AMA Marketer of the Year Dave McMullen as president to further deepen its service offerings and personify a frenzy.
McMullen brings more than two decades of experience in branding, innovation and marketing strategy to Frenzy as the agency continues to attract brands with a desire to challenge the status quo. Known for his work with global and national clients, including Slack, Hootsuite, Deloitte and MARS, McMullen has led award-winning work, including several National Addy’s, Clio’s and a Cannes Lion. He will supply a breadth of industry-challenging knowledge and resources to Frenzy.
The marketing and creative expertise McMullen possesses immediately catapults the agency above and beyond its former capabilities to offer brands of all sizes the platform needed to spread their contagious ideas across the globe and create a frenzy around their brand.
“Frenzy is now uniquely positioned to advance the marketing and communication industry by creating infectious brand stories via its sharp and divergent framework,” McMullen says. “Frenzy is both our name and what we create for our clients by combining the best of what marketing and PR can do for brands. We bring branding, creative and media professionals together, bounded by a feverish and inciting approach to marketing.”
Frenzy’s CEO and founder, Sarah Tourville adds, “Dave’s experience with large brands and knowledge of high-level marketing brings the company a skillset that complements my own. His ability to sharpen our Frenzy methodology is the major kick needed in our content-overloaded world. With the help of our diverse team of creatives and specialists, affectionately referred to as Frenz, this group is creating a true frenzy by combining the best of what PR and Marketing can be.”
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