Measured, the pioneer and leader of incrementality-based measurement and optimization, announced four inaugural members of the Measured Certified Partners’ Program, a consortium of agencies committed to adopting gold standard media measurement and optimization practices for marketers.
As Certified Partners, New Engen, Wpromote, January Digital, and WITHIN will act as stewards of Measured’s turnkey incrementality measurement platform, and they will complete immersive training and enablement for their client-facing teams who support brands that are fluent in incrementality measurement and optimization.
Working closely with Measured’s team of measurement experts, each will offer their respective clients advanced incrementality measurement tools so brand marketers know how to more efficiently invest media dollars that drive maximum business outcomes.
“As a proven and trusted measurement platform for leading brands and agencies worldwide, we’re very excited to announce the official kick-off of our Measured Certified Partners’ Program with these four exceptionally accomplished and forward-thinking digital agencies,” said Trevor Testwuide, CEO, Measured. “We look forward to working with New Engen, Wpromote, January Digital, and WITHIN to further Measured’s mission as the platform authority on incrementality media measurement and optimization as we continue to expand our Partners’ Program into 2026 and beyond.”
“The launch of this important industry program represents a pivotal moment in the evolution of marketing measurement,” said Will Post, VP Growth, Measured. “By collaborating with these premier agencies, we’re not just expanding access to our incrementality platform – we’re fostering a collective commitment to transparency and data-driven decision-making. This program will empower marketers to move beyond outdated metrics and embrace a new era of accountability, ultimately driving greater efficiency and ROI across the industry.”
“At New Engen, measurement is the foundation of every engagement, and incrementality is at the core of how we optimize media,” said Andrew Richardson, SVP, Advanced Analytics & Measured, New Engen. “We are excited to be the first agency to become a Certified Partner with Measured. This underscores our shared commitment to moving beyond vanity metrics and delivering true, data-driven business outcomes for brands. Measured’s platform complements our proprietary capabilities, including always-on MMM, incrementality testing, and cross-channel impact modeling, allowing us to unlock smarter, more efficient growth for our clients.”
Measured will be including additional agency partners into the program over the course of 2025. For more information on criteria for joining Measured’s Preferred Partners’ Program.
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