Marketing Analytics, Performance & Attribution
Marketing Analytics, Performance & Attribution
Ovative, Meta unveil omni strategies to boost marketing ROI
Ovative Group, a leading media and measurement firm, partnered with Meta to release a groundbreaking white paper, “Unlocking the Full Potential … 0
Marketing Analytics, Performance & Attribution
OptiMine Announces Strategic Partnership with the ANA
OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of … 0
Marketing Analytics, Performance & Attribution
FreeWheel’s Strata, VideoAmp boost attribution with integration
FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a … 0
Marketing Analytics, Performance & Attribution
Jasper Research: AI boosts marketing ROI, but gaps still remain
Jasper's inaugural 2025 State of AI in Marketing report highlights optimism around AI, but challenges in ROI measurement, output quality, and CMO alignment are limiting meaningful impact 0
Marketing Analytics, Performance & Attribution
DoubleVerify To Acquire Rockerbox to Boost Ad Measurement & Attribution
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement … 0
Marketing Analytics, Performance & Attribution
Audio Ads with Foot Traffic Attribution Now Available from GroundTruth
GroundTruth, the media platform known for driving in-store visits and other real business results, is expanding its offering with a … 0
Marketing Analytics, Performance & Attribution
Adverity launches Premium Scalability Suite
Adverity, the leading data platform for marketing and analyst teams, announces the launch of its new Premium Scalability Suite, a … 0
Marketing Analytics, Performance & Attribution
Turo Taps Mutinex as Global Marketing Partner
Turo, the world’s largest peer-to-peer car sharing marketplace, announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex … 0
Marketing Analytics, Performance & Attribution
iKala Unveils Kolr’s New Brand Identity
iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially … 0
Marketing Analytics, Performance & Attribution
MASS Analytics, DAIVID team up to boost MMM with AI-driven insights
Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) … 0
Marketing Analytics, Performance & Attribution
CallRail report benchmarks small business marketing efforts
CallRail, the AI-powered lead intelligence platform, unveiled a new report on which marketing channels are having the most impact for … 0
Marketing Analytics, Performance & Attribution
Lifesight Launches Unified Reporting and Marketing Intelligence Agent
Lifesight, a leader in marketing measurement solutions, has set its sights on fundamentally transforming how businesses approach marketing intelligence. In … 0
Marketing Analytics, Performance & Attribution
CallRail Expands Partnership with Clio
CallRail, the AI-powered lead intelligence platform, announced an expansion of their integration with Clio, a global leader in legal technology. … 0
Marketing Analytics, Performance & Attribution
CallRail Expands Attribution with AI-Powered Search Engine Insights
CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities that will enable businesses to easily track and … 0
Marketing Analytics, Performance & Attribution
Keen and MADTECH.AI Partner for End-to-End MarTech Decision Engine
Keen Decision Systems, a next-generation marketing mix SaaS company, announced a partnership with MADTECH.AI, the unified marketing, advertising and data … 0
Marketing Analytics, Performance & Attribution
Ben Kunz Promoted to Chief Strategy Officer of Mediassociates
Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been … 0
Marketing Analytics, Performance & Attribution
Tracer Annoounced New Enterprise Partnerships and a New Appointment
Tracer, the leading enterprise data platform for marketing analytics, announced the appointment of Sarah Martinez as the company’s inaugural Chief Commercial … 0
Marketing Analytics, Performance & Attribution
Underscore Marketing Unveils PINNACLE Planning Suite
Underscore Marketing is setting a new gold standard in the pharmaceutical and life sciences sectors with the launch of our … 0
Marketing Analytics, Performance & Attribution
Alembic appoints Gregory Kennedy as VP Marketing
Alembic, the leading AI-powered marketing analytics platform for enterprises, today announced the appointment of Gregory Kennedy as vice president of … 0
Marketing Analytics, Performance & Attribution
