Magnolia today announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows marketing teams to create and edit healthcare professional (HCP) portals, brand sites, and patient portals in the Magnolia DXP using medical, legal, and regulatory (MLR) approved assets from Vault PromoMats. Now mutual life sciences customers can streamline content management and deliver compliant promotional materials faster across many different channels.
The Magnolia DXP integrates DAM, CMS, CDP, CRM, and analytics systems to consolidate a commercial organization’s digital ecosystem onto a single interface. This allows marketing teams to use their preferred systems, while giving biopharma companies a common way to create digital content and experiences across all their brands.
“Life sciences is moving toward a new model of digital experience management to improve compliance and enhance the digital journey for HCPs and patients,” said Jan Schulte, head of group consulting at Magnolia. “Our integration with Veeva Vault PromoMats brings together review, approval, and publishing workflows so brand and marketing teams can get content to market faster, while ensuring information stays current and accurate.”
Commercial teams struggle to maintain brand consistency and ensure compliance because they work across multiple content platforms and tools that can make it challenging to share content, effectively control claims, and deliver approved content to digital channels. The Magnolia connector unifies authoring in the Magnolia DXP with industry-leading MLR review in Vault PromoMats to simplify content reuse, claims management, and publishing in different portals and websites.
With the Magnolia DXP configured with Veeva login credentials, marketers can access and browse MLR-approved product claims, images, text, and modular assets in Vault PromoMats from Magnolia for smoother, faster content authoring and publishing on multiple channels. Because Vault PromoMats remains the single source of truth, any time an asset is updated, the change is automatically made in real time so that portals, sites, and applications built in Magnolia always display the latest compliant content.
The Magnolia DXP connector for Vault PromoMats is developed, owned, and maintained by Magnolia and available now in the Magnolia Marketplace. Advanced capabilities to develop and create content in Magnolia and deliver it back to Vault PromoMats for MLR review and approval is planned for availability at the end of 2024.
To learn how life sciences marketers can create omnichannel digital experiences in the Magnolia DXP using MLR-approved assets from Vault PromoMats, read our blog and watch our demo video.