It’s official: Lytics is the best customer data platform (CDP) on the planet. Lytics and AdWeek today released the results of the venerated magazine’s first-ever Reader’s Choice Awards: Best of Tech and announced that Lytics was named the best solution in the CDP category by AdWeek’s readers. Overall, more than 15,000 advertising and marketing executives representing the world’s leading agencies and brands cast their votes for the best technology solutions. Award winners will receive special coverage in AdWeek’s October 21st issue.
AdWeek readers represent the movers and shakers in the advertising and marketing industry. Since 1978, AdWeek has tracked and cataloged the industry’s shift from radio and television to the Internet, mobile devices and beyond. The recognition from such an esteemed readership is an honor, and Lytics is proud to have garnered more votes than any other CDP technology provider in the Readers’ Choice: Best of Tech polling.
“Helping marketers make better decisions is what drives us,” said James McDermott, CEO of Lytics, “and we couldn’t agree more with their decision today. Winning the Readers’ Choice Awards validates that our customers believe we’re making a difference. CDP is a truly transformative technology, and we’re proud to be a leader in driving that transformation.”
Though relatively new, customer data platforms are quickly becoming the preferred approach for marketers that need to make real-time, personalized decisions around marketing campaigns and customer experiences. In just five years, Lytics has established itself as the CDP market leader, helping brands around the world gain powerful real-time insights about their customers. These insights, in turn, drive great customer experiences seamlessly across multiple channels, ensuring that the next best experience is always right around the corner.
“Lytics has been a game-changer for us. It’s allowed us to personalize our marketing efforts for both off-line and on-line messaging,” said Josh Noble, Director of Retention and CRM at Home Chef. “While customer acquisition remains important, Lytics allows us to focus on the entire customer lifecycle to improve retention rates which is critical for subscription services.”
The Readers’ Choice Awards provide some much-needed clarity for a technology category that is still in its formative stages. The selection of Lytics as the leading CDP provider reaffirms our approach and, we believe, sets a standard for what CDP solutions should deliver going forward. We would like to say “thank you” to AdWeek and its readers.